A commitment to excellence

Rolex and sports

Rolex and Sports
The U.S. Open 2024, June 13-16

A long-term commitment

Rolex supports a vast array of sporting disciplines, including equestrianism, golf, motor sport, tennis and yachting.

The wide-ranging partnerships with major competitions and athletes – both established champions and promising young talent – reflect the extent of Rolex’s involvement in the world of sport. These disciplines uphold cherished brand values, making this commitment part of a long-term strategy to help inspire young generations and instil in them a competitive spirit, the hunger for a challenge and the continuous pursuit of excellence.