Rolex and the arts

Every hero needs an ally

On screen, heroes embody our desires and passions. And they are unstoppable. Rolex stands alongside those who portray them and the people who perpetually reinvent the human story.

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Striking a chord with global movements

Inspiring future generations, encouraging excellence, passing on a passion for the arts. And perpetuating an ever-evolving culture.

By supporting prestigious institutions and major cultural events in the fields of architecture, cinema and music, Rolex helps raise the profile of the arts. By backing virtuoso artists who tirelessly reinvent their discipline, Rolex promotes a thriving cultural life around the world. And with the Rolex mentoring programme, the brand fosters emerging talent.

    Perpetual Initiatives

    Perpetual Arts