Excellence in the making

The anatomy of a Rolex

The anatomy of excellence

Perpetual questions

At Rolex, we like questions. Each one is a challenge which stimulates our inventiveness, encourages us to surpass ourselves and opens us to new perspectives.

Each question requires us to take all the time necessary to reach its most apt resolution. As such, every single part of our every single watch can be equated to the sum of particular questions and their respective answers. Here, you will discover a few of those we have asked ourselves and how we went about solving them.

Rolex crown

They speak volumes about our expertise and the unrelenting pursuit of excellence which has defined the Rolex brand since its creation. But be warned. We have found that each of these answers lead to their own new set of questions. Why? Because no matter how far one gets, there are always new challenges to face and new limits to outdo. That much is unquestionable.

“Each question requires us to take all the time necessary to reach its most apt resolution”

Green seal

Features

Green seal

Symbol of our watchmaking excellence.

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Movements

Features

Movements

A superlative chronometric performance is the automatic promise that comes with all our movements.

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Cases

Features

Cases

Guardians of the movement, Rolex cases protect time.

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Bezels

Features

Bezels

Both technical and aesthetic, our bezels are always a signature.

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Bracelets

Features

Bracelets

We attach as much importance to our bracelets as to the rest of the watch.

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Materials

Features

Materials

Why Rolex materials are found only in a Rolex watch.

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Rolex Watchmaking Know-how

Excellence in the making