Brilliant like no other

This is our famous fluted bezel. A brilliant creation in many regards. Presented on our Oyster in 1926, it is remarkable first and foremost for its original design, which enabled it to be screwed tightly to the case, thus completing the waterproofness of the watch.

Since 1953, however, it has been fixed on the watch by friction-fitting. One may wonder, then, why we keep it and even sharpen its distinctive geometry? The answer is simple. While it once was merely an element among others repelling dust and water, it now lives to uniquely reflect even the slightest ray of light. Exclusively fashioned in 18 ct gold or 950 platinum, we have enhanced its fluting and finish with no less passion than that we devoted to its functional purpose. Whether at a glance or in mere reflection, all instantly recognize it as our distinctive signature feature.