Rolex and golf

The pursuit of excellence

An unwavering commitment

The greens are the setting for epic contests that require precision, mastery, and perseverance – qualities that lie at the heart of Rolex’s identity. For nearly 60 years, we have supported the discipline, its most prestigious events, legendary players, and promising young talents.

Rolex, a global partner in the world of golf.

The pinnacle of the sport

Rolex partners the sport’s most prestigious competitions – the four men’s majors and the five women’s majors – as well as the leading tours, including the PGA TOUR®, DP World Tour, Asian Tour, LPGA Tour and Ladies European Tour. As a Founding Partner of the Rolex Series, we also support three of the game’s foremost team events: The Ryder Cup, the Solheim Cup and the Presidents Cup™. All these competitions showcase the world’s finest golfers, who face each other with fierce rivalry and mutual respect. These exacting events – and the values they uphold – capture the universal spirit of golf.

My ultimate achievement in golf was winning the four majors in a row… to be the first person ever to do that in the modern era was very special to me.

Tiger Woods

Inspiring journeys

Since the late 1960s and its partnership with The Big Three – Arnold Palmer, Jack Nicklaus and Gary Player – Rolex has maintained a special relationship with the most remarkable golfers. Following in the footsteps of Tom Watson, Annika Sörenstam and Tiger Woods, many of the sport’s most decorated players have become Rolex Testimonees: Bryson DeChambeau, Brooks Koepka, Collin Morikawa, Jon Rahm, Jordan Spieth, Scottie Scheffler and Justin Thomas among the men, Brooke Henderson, Lydia Ko, Anna Nordqvist, Jeeno Thitikul and Ruoning “Ronni” Yin among the women. Through their sporting achievements and human qualities, all have had a significant impact on the game.

I always strive for excellence in everything I do. Golf is a game of fine margins and inches can make a huge difference so as professionals, we are always trying to get a little bit better.

Scottie Scheffler

A long-term commitment

Rolex is a partner of the Rules of Golf, defined by the sport’s governing bodies – The R&A and the USGA (United States Golf Association). As such, our brand is part of the perpetually evolving tradition of a centuries-old sport. Rolex also supports young and emerging amateur golfers by sponsoring the American Junior Golf Association (AJGA) and various non-professional men’s and women’s tournaments. Through these partnerships, the brand helps pass on the values of the sport to younger generations.

The ultimate rewards

The golfing calendar is marked by nine key annual tournaments: the majors. These events bring together the best players in the world. Winning a major is a towering accolade. For the athletes, it is the reward for years of hard work and the culmination of their quest for excellence.

The men’s majors

Rolex supports the four men’s majors, concluding each year in the United Kingdom, the birthplace of golf. At the highest level of the sport, the majors are where the game’s age-old traditions are perpetuated on both sides of the Atlantic.

The women’s majors

Since 1980, Rolex has been a partner of the Ladies Professional Golf Association (LPGA), serving as its Official Timekeeper. Our brand also sponsors the Rolex LPGA Awards, which recognize the best women players on Tour, as well as the Rolex Women’s World Rankings. On the courses of the five women’s majors, all supported by Rolex, the talent of these exceptional golfers shines through.