New watches 2024



Harmonious variations

An expression for every face. A personality for every dial. The new versions of the Day-Date express our enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colours, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.

Ombre dial

Day-Date 40 with ombré dial

A symphony of shade

Everose Day-Date

Fashioned from 18 ct Everose gold, this version of the Oyster Perpetual Day-Date 40 introduces a slate ombré dial. This new ombré hue offers a delicate transition between light at the centre of the dial and darkness around the edge – a symphony of shade that is brought to life by a particularly precise manufacturing process. Graced with faceted, deconstructed Roman numerals and faceted index hour markers in 18 ct pink gold, this dial represents the continuity of a design that we introduced in the 1980s and relaunched in 2019.

Mother of Pearl

Day-Date 40 with dial in pearlized mother‑of‑pearl

A sense of shimmer

Mother of Pearl

This second version of the Day-Date 40, crafted in 18 ct white gold, features a pearlized white mother-of-pearl dial: a first for this model. Rare and refined, this mother-of-pearl shines with a striking variety of iridescent reflections. Its irregular, voluminous texture evokes tiny overlapping clouds that play with the light, creating a sense of shimmer that is enhanced by the 10 baguette-cut diamond hour markers.

Yellow Gold Day-Date

Day-Date 36 with Roman numerals

Pure and expressive design

White Lacquer dial

This new 18 ct yellow gold version of the Day-Date 36 has a white lacquer dial with faceted, deconstructed Roman numerals and faceted index hour markers. These hour markers, which were previously exclusive to the Day-Date 40, stand out for their pure design and their uniformly smooth and shiny surface. Crafted individually in a special workshop, each of these elements undergoes no fewer than seven operations in the hands of one of our experts before being applied to the dial.

Green-blue dial Day-Date

Day-Date 36 with blue‑green dial

Deep, intense colour

Green-blue dial Day-Date

The Day-Date 36 is also presented in 18 ct Everose gold with a blue-green dial. New for the range, this deep, intense colour is illuminated by a bezel set with 60 trapeze-cut diamonds. It is the first time that this type of bezel has featured on an 18 ct gold version of the watch.

New model

With its latest creations, Rolex brings a fresh new look to some of its most iconic models.