The achievement of an ideal
Elegant. Precious. Prestigious. Turning every day into a promise for the future.
Available exclusively in precious metals, the Oyster Perpetual Day-Date displays the date and the day of the week spelt out in full, in two separate windows. Since 1956, it has accompanied visionaries, virtuosos and great champions who have stood the test of time.
Speaking the wearer’s language
The day of the week display is available in 26 languages, covering the majority of writing systems: Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa. By expressing the cultural identity of its wearer, the Day-Date is both a personal and universal watch.
For those who shape the world
The Day-Date has become the watch of choice for exceptional men and women who, through their achievements, have left a lasting mark on the world.
Technical wonder
A concentration of watchmaking achievements at its launch, the Day-Date has continually been improved to remain at the forefront of innovation.
Go further
Never abbreviated
This is our signature day-disc display, found exclusively on the Day-Date. Unveiled in 1956, it has been available in 26 languages since 1973.
Rolex and music
The world’s most prestigious stages, the finest performers and the most celebrated concerts – Rolex honours those who inspire our cultural legacy.
A discreet presence
This is our Crownclasp. Nearly invisible, it seamlessly blends into the bracelet’s links. Its two folding blades are topped with a completely concealed locking mechanism, operated by a crown-shaped lever.
The pursuit of excellence
The greens are the setting for epic contests that require precision, mastery, and perseverance – qualities that lie at the heart of Rolex’s identity.
Brilliant like no other
This is our famous fluted bezel. A brilliant creation in many regards. Presented on our Oyster in 1926, it is remarkable first and foremost for its original design, which enabled it to be screwed tightly to the case, thus completing the waterproofness of the watch.