Never abbreviated

This is our signature day-disc display, found exclusively on the Day-Date. Unveiled in 1956, it has been available in 26 languages since 1973.

Within its curvature, the new day appears at midnight, in perfect synchronicity with the date disc. We chose to ensure each of the seven days appear in full. Unabbreviated. It might seem like a small detail, but it speaks to our unrelenting will to do things completely, without ever cutting corners. After all, great accomplishments and grand designs are always written in full.