Rolex and golf

A foundation of shared values

Golf is more than a sport. It embodies values that make it an experience unlike any other: precision, integrity, humility, respect and excellence. These are values deeply rooted in Rolex’s identity. That is why, for almost 60 years, Rolex has supported golf. This long-standing partnership originated in 1967 with legendary champion Arnold Palmer, joined by Jack Nicklaus and Gary Player, known together as the Big Three. Nowadays, the relationship extends to the leading institutions and biggest events as well as the sport’s elite players and younger talent.

Golf course

Since this landmark partnership with three of golf’s greats, the relationship between Rolex and golf has flourished, attaining global reach.

A seminal partnership

The brand’s involvement in the sport has grown and flourished, permeating all levels of the game, providing support for elite and emerging players alike, the main professional tours and governing bodies, as well as the finest events on the golfing calendar.

Vintage golf
Championship flags

At the heart of the game

The brand supports men’s and women’s golf at all levels; from legendary players such as Tiger Woods and Annika Sörenstam, to junior and amateur golfers. Today, Rolex sponsors many of the most prestigious tournaments and is part of the very fabric of the game. The association between the brand and the sport stands for quality, elegance, reliability and a pioneering spirit.

Tiger Woods

My ultimate achievement in golf was winning the four Majors in a row… to be the first person ever to do that in the modern era was very special to me.

Tiger Woods
Golf player

Today’s champions

There can be little doubt about what makes a Rolex Testimonee. These players and the Swiss watchmaker share a perpetual ambition for excellence and superior performance. They include today’s established champions, athletes whose skill and application have earned them a place at the pinnacle of the professional game.

Women golf

Women’s golf

Since 1980, Rolex has been a partner of the Ladies Professional Golf Association (LPGA), serving as its Official Timekeeper, including at the five women’s Majors. The brand also supports the Ladies European Tour (LET), the Rolex Women’s World Rankings and the Rolex LPGA Awards that recognize the tour’s top players. Its commitment also extends to women’s team golf as a Global Partner of the Solheim Cup, the premier intercontinental challenge between the United States and Europe.