We foresee everything, even the unforeseeable. So that you can lead an impactful life without your watch being impacted. This is the true expression of our singularity. Our promise of Superlative reliability. This signature gives its name to our quality control unit, whose standards are unparalleled. It is also, and above all, the working spirit that permeates every corner of our production sites. Superlative defines the outstanding quality of each Rolex component, as well as the excellence of our know-how: precision, water resistance, autonomy, robustness, simplicity, fine craftsmanship, comfort and, last but not least, durability.
