A visionary undertaking

The Oyster
A revolutionary watch

A visionary undertaking

Chapter I

Oyster
Oyster Story

Precision, waterproofness, self-winding. Three major challenges, three fundamental achievements that would forge the success of a visionary individual and the destiny of a revolutionary watch.

  • The first waterproof watch: the Rolex Oyster.1926 – The first waterproof wristwatch by Rolex: the Oyster.
  • The arrival in 1926 of the iconic Rolex Oyster“Like an oyster, it can remain an unlimited time under water without detriment to its parts.” Hans Wilsdorf
  • 1927 - A front-page advert heralds1927 – A front-page advert heralds the cross-channel feat of celebrated swimmer Mercedes Gleitze, effectively Rolex’s first Testimonee.
  • 1927 An advertisement for the Oyster in the Daily Mail1927 – An advertisement for the Oyster in the Daily Mail stating: “The Rolex wrist watch: the world’s best by every test”.
  • 1931 Oyster watch 1931 – The Oyster Perpetual with a yellow gold case, featuring the Rolex Perpetual rotor.
  • 1964 - fish tank1964 – The Oyster was often displayed inside a fish tank or bowl to demonstrate its waterproof qualities.
  • 1964 Rolex “Swinging” 1964 – Rolex “Swinging” advertisement highlighting the self-winding feature of the Rolex Datejust.
  • Rolex Founder Hans Wilsdorf Rolex Founder Hans Wilsdorf at his desk in Geneva, Switzerland.
Hans Wilsdorf

The challenge of precision

The National Physical Laboratory
The challenge of precision

Rivalling the best

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Rivalling the best
The challenge of precision

The rigour of certification

The rigour of certification
    Waterproofness of the Oyster

    The challenge of waterproofness

    The Amphibious Oyster advertisement
    The challenge of waterproofness

    Building an impenetrable defence

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    Building an impenetrable defence
    The challenge of waterproofness

    A promise of reliability

    Oyster case
      Rolex Oyster Perpetual

      The challenge of energy

      Rolex SA building
      The challenge of energy

      Liberated from manual winding

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      1931 Oyster Perpetual
      The challenge of energy

      At one with the movement

      Perpetual rotor
        Rolex Oyster Perpetual heritage
        The Oyster Perpetual

        The archetype of the modern watch

        National Physical Laboratory advertisement