A key factor in the choice of materials and the design and assembly of components, longevity is one of the principles guiding the manufacture of the watches. Replacement parts for every model are kept in stock for several decades following their withdrawal from the catalogue.

Sustainability is also a commitment that Rolex applies to its procurement, production and distribution processes, in particular by ensuring the traceability of materials and encouraging their recycling.

This criterion is overarching in that it is inherent to each of the previous six pillars, reflecting Rolex’s steadfast commitment to guaranteeing the performance and longevity of its watches durably, over time.