Rolex is committed to excellence at the highest level of the sport, both in its most traditional areas and in emerging regions. As a partner of governing bodies, peak professional tours and the most prestigious amateur golf tournaments, our brand supports more than 100 individual events around the world. It is a commitment without borders, just like golf and its values.
Rolex, partner of the PGA TOUR® The leading men’s tour
The PGA TOUR® is the most competitive in men’s golf and membership coveted by players from all over the world.
Its season consists of more than 40 tournaments, including the four Majors. The PGA TOUR® is played mainly in North America (USA, Canada, Mexico) and the Caribbean (Puerto Rico, Bahamas, Dominican Republic).
Rolex Testimonees Tiger Woods and Jack Nicklaus have made their mark, topping the tour’s season-end standings 11 and eight times respectively.
Rolex, partner of the LPGA Tour The elite women’s tour
Founded in 1950, the Ladies Professional Golf Association (LPGA) operates the LPGA Tour, of which we have been a Global Partner since 1980. The LPGA Tour brings together the world’s best women golfers. It features some 30 renowned tournaments, including the five Majors. Two-thirds of the events are staged in the United States.
To outperform elite players from all over the world over the course of a season is an achievement recognized by the Rolex Player of the Year Award. Annika Sörenstam won this prestigious honour eight times between 1995 and 2005 and is the most successful player in the history of the LPGA.
When they told me, ‘Hey, you’re the Player of the Year,’ I think I really cried. It’s something that nobody can take away from me, I know that forever I’ll be a Rolex Player of the Year.
Lydia Ko
ANWA The future of women’s golf
The Augusta National Women’s Amateur (ANWA) is the leading tournament for non-professional women golfers. Seventy-two participants travel from all over the world to be a part of this event that takes place in late March-early April. The first two rounds are played on the Champions Retreat courses in the US state of Georgia, with the 30 leading players and ties making the cut to the final round staged on the legendary course at Augusta National Golf Club.
The event is both a launching pad and a great source of media exposure for future champions of the professional tour. In 2023, the ANWA was won by Rose Zhang. The young American, who claimed the Rolex Junior Player of the Year title in 2019 and 2020, has since become a Rolex Testimonee. She won the Mizuho Americas Open just days after turning professional.
DP World Tour and Rolex Series Around the world in 40-plus tournaments
The main European golf tour (formerly the European Tour) changed its name to the DP World Tour in 2022. The tournaments on its calendar take place across Europe, the Middle East, Australia, Asia and the Caribbean.
The Official Timekeeper of the peak European tour since 1997, our brand was also instrumental in the creation of the Rolex Series in 2017, which brings together the five most prestigious tournaments on the tour. They are the Hero Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship, the Abu Dhabi Championship and the DP World Tour Championship.
The DP World Tour Championship, which has been held in Dubai in November since 2009, is the focal event for players on the tour: only the top 50 in the season-long Race to Dubai Rankings qualify to play in it.
Ladies European Tour Striving for glory in Europe and beyond
The Ladies European Tour (LET) consists of some 30 tournaments staged in Europe, the Middle East, Africa, Asia and the United States. At the end of the season, the highest-ranked player is awarded the European Order of Merit. Like the LPGA Tour, the LET is one of several tours whose results are included in the Rolex Women’s World Ranking.
Rolex Testimonees Annika Sörenstam and Suzann Pettersen both excelled on the tour, winning the European Order of Merit – in 1995 and 2013 respectively – before joining the LPGA Tour. In 2021, the young Thai champion Atthaya Thitikul, with two tournament triumphs, won the European Order of Merit as well as the Player of the Year and Rookie of the Year titles.
Asian Tour Supporting the rise of golf in Asia
The Asian Tour is the main men’s professional tour on the Asian continent. In 2023, it featured 17 tournaments, mainly in Asia, but also in Oceania and Europe (England, Scotland).
The Asian Tour is constantly progressing and has produced some great champions, among which are Rolex Testimonees Hideki Matsuyama (Japan), Sung-Jae Im (South Korea) and Jeev Milkha Singh (India).
Rolex is the main sponsor and Official Timekeeper of the Asian Tour.
