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Melintang di seluruh dunia golf, Rolex mendorong keunggulan pada tingkat tertinggi. Selain dari ajang kejuaraan utama olahraga yang menawarkan penghargaan tertinggi ini, Rolex bermitra dengan tur profesional terkemuka, serta ajang amatir paling bergengsi.
Rolex, mitra dari PGA TOUR® Tur pria terkemuka
PGA TOUR® adalah turnamen golf pria paling kompetitif dan keanggotaannya didambakan oleh para pemain dari seluruh dunia. Musimnya terdiri dari lebih dari 40 turnamen yang diselenggarakan di Amerika Serikat, Kanada, Meksiko, Puerto Riko, Bahama, dan Republik Dominika.
Rolex adalah Pencatat Waktu Resmi berbagai turnamen utama di PGA TOUR®, termasuk FedEx St. Jude Championship, BMW Championship, dan TOUR Championship – seri playoff tiga ajang yang menentukan pemenang FedExCup. Di antara Duta Rolex yang dinobatkan sebagai juara sebagai penghargaan atas penampilan mereka sepanjang musim adalah Scottie Scheffler pada 2024 dan Viktor Hovland pada tahun sebelumnya.
Rolex mendukung ajang khas lainnya, seperti THE PLAYERS Championship, ajang utama PGA TOUR®, dan beberapa turnamen yang terkait dengan para Duta legendaris, yaitu Arnold Palmer Invitational, Memorial Tournament yang didirikan oleh Jack Nicklaus, dan Genesis Invitational yang diselenggarakan oleh Tiger Woods.
Rolex, mitra dari LPGA Tour Tur elit wanita
LPGA Tour mengumpulkan pegolf wanita terbaik dunia. Musimnya menampilkan sekitar 30 turnamen papan atas, dengan dua pertiganya diadakan di Amerika Serikat.
Penghargaan Rolex Player of the Year (Pemain Terbaik Rolex Tahun Ini), yang dimulai sejak 1966, diberikan kepada pemain yang memperoleh poin terbanyak sepanjang musim, melalui finis di 10 besar. Annika Sörenstam memenangkan penghargaan ini delapan kali antara tahun 1995 dan 2005 dan merupakan pemain paling berhasil dalam sejarah LPGA.
Didirikan pada tahun 1950, Asosiasi Golf Profesional Wanita (Ladies Professional Golf Association/ LPGA) menyelenggarakan LPGA Tour, dimana Rolex telah menjadi Mitra Global sejak 1980.
Race to CME Globe Kemenangan ganda
LPGA Tour berpuncak pada Kejuaraan CME Group Tour untuk menentukan pemenang Race to CME Globe. Para pegolf mengumpulkan poin di setiap turnamen resmi LPGA untuk lolos ke akhir musim, yang pemenangnya dinobatkan sebagai Juara Race to the CME Globe. Duta Rolex yang telah menyabet gelar kehormatan ini termasuk Jeeno Thitikul pada tahun 2024 dan Lydia Ko pada tahun 2014, 2015, dan 2022.
Ketika mereka memberi tahu saya, ‘Hei, kamu adalah Pemain Terbaik Tahun ini,’ saya benar-benar menangis. Ini sesuatu yang tak dapat dirampas dari saya oleh siapapun. Saya tahu bahwa selamanya saya akan tetap menjadi seorang Pemain Terbaik Rolex.
Lydia Ko
ANWA Landasan untuk para juara masa depan
Augusta National Women’s Amateur (ANWA) adalah turnamen terkemuka bagi pegolf wanita non-profesional. Tujuh puluh dua peserta dari seluruh penjuru dunia datang untuk berlomba di ajang tersebut, yang berlangsung pada akhir Maret-awal April. Dua babak pertama dimainkan di lapangan Champions Retreat di Negara Bagian AS Georgia, dengan 30 pemain terdepan dan pemain seri lolos ke babak akhir di lapangan legendaris di Augusta National Golf Club.
Ajang ini merupakan landasan sekaligus sumber pajanan media yang sangat baik bagi para juara tur profesional masa depan. ANWA 2023 dimenangkan oleh Rose Zhang. Pemudi Amerika yang mengantongi gelar Rolex Junior Player of the Year (Pemain Junior Terbaik) 2019 dan 2020, telah menjadi Duta Rolex sejak itu. Dia memenangkan Mizuho Americas Open dalam waktu hitungan hari setelah menjadi profesional.
DP World Tour dan Rolex Series Keliling dunia dalam 40 lebih turnamen
Tur golf Eropa yang utama (sebelumnya disebut European Tour) berganti nama menjadi DP World Tour pada tahun 2022. Turnamen-turnamen pada kalendernya berlangsung di seluruh Eropa, Timur Tengah, Australia, Asia, dan Karibia.
Sebagai Perangkat Pengukur Waktu Resmi tur puncak Eropa sejak 1997, Rolex juga berperan penting dalam menciptakan Rolex Series. Pertama kali digelar pada tahun 2017, turnamen ini menyatukan lima turnamen paling bergengsi dalam tur ini, yaitu Hero Dubai Desert Classic, Genesis Scottish Open, BMW PGA Championship, Abu Dhabi Championship, dan DP World Tour Championship. Kejuaraan yang terakhir disebut selalu diadakan di Dubai pada bulan November sejak 2009 dan merupakan acara utama bagi para pegolf dalam tur dengan hanya 50 pegolf teratas sepanjang musim Race to Dubai Rankings (Peringkat Lomba Menuju Dubai) yang memenuhi syarat untuk ikut.
Lubang ke-18 di Jumeirah Golf Estates, Earth Course selama DP World Tour Championship di Dubai, acara terakhir dari Rolex Series yang bergengsi.Duta Rolex Anna Nordqvist di Amundi Evian Championship tahun 2023.
Ladies European Tour Membawa olahraga ini melampaui benua
Musim Ladies European Tour (LET) atau Tur Golf Eropa Wanita terdiri dari sekitar 30 turnamen yang diadakan di Eropa, Timur Tengah, Afrika, Asia, dan Amerika Serikat. Pada akhir musim, pemain berperingkat teratas dihadiahi European Order of Merit. Seperti halnya LPGA Tour, LET adalah satu dari beberapa tur yang hasilnya dimasukkan ke dalam Rolex Women’s World Ranking (Peringkat Rolex untuk Wanita).
Duta Rolex Annika Sörenstam bersama dengan sesama warga Swedia Anna Nordqvist unggul dalam LET sebelum bergabung dengan LPGA Tour. Annika Sörenstam memenangkan penghargaan European Order of Merit pada 1995, sedangkan Anna Nordqvist memenangkan penghargaan Rookie of the Year (Pemula Terbaik) pada 2009. Pada 2021, juara muda Thailand Atthaya Thitikul, dengan dua kemenangan turnamen, mengantongi European Order of Merit dan juga gelar Player of the Year (Pemain Terbaik) dan Rookie of the Year (Pemula Terbaik).
Asian Tour Mendukung kebangkitan golf di wilayah ini
Asian Tour adalah tur profesional pria yang utama di benua tersebut. Menampilkan sekitar 20 turnamen, sebagian besar di Asia, tetapi juga di Oseania dan Eropa (Inggris, Skotlandia), turnamen ini menyatukan 10 acara internasional yang paling dihormati dalam kalender olahraga ini.
Asian Tour terus berkembang dan telah melahirkan beberapa juara hebat, di antara mereka adalah Duta Rolex Hideki Matsuyama (Jepang), Sung-Jae Im (Korea Selatan) dan Jeev Milkha Singh (India).
Rolex adalah sponsor utama dan Pencatat Waktu Resmi di Asian Tour.