Behind the seal

Robustness

For wearer and for worse

At Rolex, we work tirelessly to meet the needs of those whom we affectionately call: “the worst wearer”.

But you may be surprised by what we mean. However carefully one looks after one’s own watch, it will be subjected to shocks. A lot of shocks. Thousands of them. And whether they are intentional or fortuitous, benign or perilous, no shock is ever trivial to us. We observe, analyse and reproduce them all, big or small.

During the preliminary testing process which precedes their serial production, we subject our watches to every possible shock within dedicated laboratories. One such facility hosts a robot of our own creation whose articulated arm reproduces the wide gamut of a human arm’s gestures and movements, from the most common to the most uncommon. Except that this robot does so at inhuman speeds. After this ordeal, we make sure that each watch’s superlative performance remains intact, regardless of the shakes or shocks.

At Rolex, we work tirelessly to meet the needs of those whom we affectionately call: “the worst wearer”. But because we built it with you in mind, rest assured that whatever you choose, wherever you go, your Rolex will follow.

Thus, if you think that only mountaineers, polar explorers, deep-sea divers or people of their ilk can claim to be our “worst wearer”, you are mistaken. Because no matter how calm it may be, your everyday may still prove quite perilous for a watch. You can drop, bump or hit it at any moment. You may even leave it idle for an extended period of time. But because we built it with you in mind, rest assured that whatever you choose, wherever you go, your Rolex will follow.