Imagination in movement
New watches 2025
Rolex unveils its new models, born from an imagination in perpetual movement that inspires every part of the manufacture.
From the movement, case and bracelet to the design and choice of materials, Rolex’s latest creations reflect its ever-evolving inventiveness, elevated standards, and unwavering commitment to pushing the limits of excellence. These watches are the culmination of watchmaking achievements that expand the realm of possibilities and chart new horizons.