New watches 2024



Elegance in movement

The Perpetual 1908 is now available in 950 platinum with an ice blue dial, a hue that is exclusively for our watches in this prestigious metal. On this dial decorated with a rice-grain motif, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. Affirming its unique identity with elegance and finesse, the new 1908 is a visual masterpiece.

Rice-grain motif dial

Rice-grain motif dial

Traditional watchmaking revisited

The rice-grain motif on the dial is created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a geometric pattern into a surface. The decoration alludes to traditional watchmaking, yet the rosette-like design, centred on the small seconds counter at 6 o’clock, gives this watch exceptional personality. With this dial, we are pursuing the course set for the Perpetual collection as a tribute to the classic art of watchmaking infused with our know-how and creativity.

950 platinum case

Prestige and refinement

The case of the new 1908 is fashioned from 950 platinum, a rare and precious material that is striking for its incomparable radiance and its silvery white glow. Considered the noblest of metals, it is noted for its exceptional corrosion resistance. This 39 mm case with gracious lines is endowed with a transparent back that allows the refined aesthetics of the movement to be admired as well as the pivoting of the oscillating weight.

Rolex crown view
Front-facing case view

Leather strap

Comfort and distinction

Calibre 7140

Performance and elegance

New model

With its latest creations, Rolex brings a fresh new look to some of its most iconic models.