Perpetual Planet Initiative
Working for the future of the planet
The Perpetual Planet Initiative supports three major fields of action: ocean conservation, wilderness protection and the preservation of the living world.
Rolex is committed to supporting explorers, scientists and organisations across the globe working in the field to better understand and protect our planet.
Some of these organisations are long standing partners, such as the National Geographic Society or Sylvia Earle's Mission Blue. The Rolex and National Geographic Perpetual Planet Expeditions document the effects of climate change in remote and particularly vulnerable areas. With over 160 Hope Spots, Mission Blue is contributing to the global aim of safeguarding 30% of the ocean's surface area by 2030.