The realization of an ideal
A new day dawns
If time changes all things, this minute changes things like no other. When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.
“DATES AND DAYS ARE ESSENTIAL.”
The Day-Date was originally designed to be a precious instrument for everyday use. Thanks to a watchmaking prowess that was unprecedented at the time, it offered a solution to those requiring complete mastery of their personal calendar: the Day-Date was the first self-winding, waterproof chronometer wristwatch to display the date and the day of the week spelt out in full in two separate windows. Both change simultaneously at midnight. This revolutionary switch continues to fascinate, nearly seven decades later.
SINCE ITS CREATION, THE DAY-DATE HAS REPRESENTED THE BALANCE BETWEEN ELEGANCE AND TECHNICAL EXCELLENCE
Instantly recognizable, its unique design has forged its identity. At its launch, the Day-Date was the only watch with a semi-circular window at 12 o’clock displaying the day of the week spelt out in full. With its specially-designed President bracelet available only in precious metal – gold or platinum – it is the watch of prestige par excellence.
UNIQUE AND UNIVERSAL,
THE DAY-DATE SPEAKS ITS WEARER’S LANGUAGE
Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using all writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge'ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. It is a truly international, universal and personal watch.
THE DAY-DATE IS THE WATCH OF A GLOBAL, MULTICULTURAL AND EVER-CHANGING WORLD
A PRECIOUS ALLY
Famous for being the “presidents’ watch” of the past and leaders of the future, the Day-Date graces the wrists of exceptional men and women who dedicate their lives to the accomplishment of their ideals. Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity.