Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory.
The quest for technical advancement is at the heart of Rolex’s ties with motor sport. These ties date back to the 1930s, when significant speed records were set. Today, Rolex is a major partner of the toughest endurance championships, the most emblematic events and the most remarkable names in the sport.
The machine is nearly everything, its power, stability and balance. The driver, allowing for his experience and courage, is much less.
The shared history between Rolex and motor sport began in the early 1930s when racing driver Sir Malcolm Campbell set a series of World Land Speed Records. On his wrist he wore an Oyster, which he exposed to the extreme vibrations, accelerations and decelerations of motor racing.
Doing better with less. Maintaining energy efficiency while pushing performance to its absolute limit is the challenge that racing teams and manufacturers are facing today. Rolex has always been committed to the dynamics of progress, and is supporting motor sport in this profound transformation.
You carry a win at [the 24 Hours of] Le Mans with you forever. When I think about the history of the race and Rolex’s commitment to motor sport, I feel very proud, but also humbled.
Competitions that have adorned motor sport history. Renowned circuits on which the future of the discipline continues to be written. In endurance racing, the two most important events of the season are undoubtedly the Rolex 24 At DAYTONA and the 24 Hours of Le Mans. As a major partner and Official Timekeeper of these great events, Rolex affirms its unstinting support for motor sport.
Exceptional drivers
