Endurance racing has long been one of the prime automotive challenges. Year after year, it has reflected the technical advances of the time. Rolex partners the FIA World Endurance Championship (WEC) and the three races that have shaped the legend of the discipline and its drivers: the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the 12 Hours of Sebring. Rolex also supports Tom Kristensen, an iconic figure at the 24 Hours of Le Mans, a competition he won a record nine times.
Every year, a new page in the history of motor sport is written at Daytona. It is here that the Rolex 24 At DAYTONA, one of the most famous endurance races, is held. At the 5.73-kilometre (3.56 miles) Daytona International Speedway, the greatest endurance drivers and teams compete for 24 hours.
Only the hardiest temperaments and the most accomplished mechanical and technical performances can prevail. Rankings are based on the distance covered in 24 hours.
Rolex has supported what was then called the Daytona 3-Hour Continental since its inception in 1962. The brand, which has been the competition’s Title Sponsor since 1992, presents the winners with a Rolex Cosmograph Daytona.
The Rolex 24 At DAYTONA is part of the IMSA WeatherTech SportsCar Championship, for which the brand has served as Official Timepiece since 2025.
Daytona Beach became a fabled location for the conquest of speed in the early 20th century. It was the scene of exploits by the greatest champions, including Sir Malcolm Campbell, who set World Land Speed Records there. Daytona Beach later hosted competitions on its now-legendary race track. Opened in 1959 and supported by Rolex since its inception, it has become the home of motor racing in the United States.
At Daytona, everything revolves around the watch. If you win a trophy, it stays on a shelf. Money goes in the bank. But if you win a Rolex with the word “winner” engraved on the back, you wear it every day.
Over a distinguished career spanning four decades, Scott Pruett built one of the most impressive records in the history of endurance racing and motor sport generally. The Californian driver won the Rolex 24 At DAYTONA five times (1994, 2007, 2008, 2011 and 2013), the 12 Hours of Sebring in 2014 and the GTS class at the 24 Hours of Le Mans in 2001. Pruett was inducted into the Motorsports Hall of Fame of America in 2017.
Established in 1952, the 12 Hours of Sebring has a reputation for being one of the most challenging endurance races in the world. With its uneven and bumpy surface, Sebring International Raceway is a true test of car reliability. It is here, in March, that many competitors in the 24 Hours of Le Mans come to test the mechanical strength of their machines. Rolex is the Official Timepiece of the 12 Hours of Sebring.
Since 2016, Rolex has been the Official Timepiece of the FIA World Endurance Championship (WEC), a multi-race competition that includes the revered 24 Hours of Le Mans (France).
Other races regularly featured on the schedule include the 1,000 Miles of Sebring (United States), the 6 Hours of Portimão (Portugal), the 6 Hours of Spa-Francorchamps (Belgium), the 6 Hours of Monza (Italy), the 6 Hours of Fuji (Japan) and the 8 Hours of Bahrain (Kingdom of Bahrain).
While the times and rules may differ, each event demands the same tenacity, commitment and mechanical reliability. And each is part of the same quest for excellence, both for the drivers and the technical teams.
In his 12 seasons as a Formula 1® competitor, Mark Webber achieved an impressive record of nine wins and 42 podiums over 215 Grand Prix races. Closely monitored by his mentor Sir Jackie Stewart, the Australian driver finished third in the FIA Formula 1® Drivers’ World Championship on three occasions.
Webber moved into endurance racing in 2014 with the same determination, and enjoyed further success the following year, winning the FIA World Endurance Championship title. Webber has been a Rolex Testimonee since 2017.
From his debut at the 2000 Australian Grand Prix to his last race at the 2017 Monaco Grand Prix, Jenson Button’s Formula 1® career was filled with success: 15 Grand Prix victories, 50 podiums, and the ultimate prize, the FIA Formula 1® Drivers’ World Championship in 2009. The Englishman is now applying his skills to endurance and stock car racing. In 2023, he participated in three NASCAR (National Association for Stock Car Auto Racing) races and took part in the centenary edition of the 24 Hours of Le Mans driving a NASCAR entry. He began 2024 by competing in both the Rolex 24 At DAYTONA and the FIA World Endurance Championship, and returned in 2025 to take part once again in the World Championship.
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