Cookies

Purpose

This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website www.rolex.com.

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by rolex.com, in order to ease your navigation and remember your settings.

You will find below the list of the first party cookies used on rolex.com

• Cookie name

  rlx-language

  Cookie purpose

  This cookie is used to determine the language used to navigate the website.

  Cookie expiration

  1 year

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  rlx-domain

  Cookie purpose

  This cookie is used to determine the domain used by the site.

  Cookie expiration

  1 year

  Storage

  This cookie is stored under the www.rolex.com domain.

Dynatrace:

Dynatrace is a performance monitoring solution used to measure and troubleshoot the technical performance of the website (server response times, page load, error tracking).

COOKIE USAGE:

• Cookie name

  dtCookie

  Cookie purpose

  This cookie is used to track a visit across multiple requests and correlate session data for performance monitoring.

  Cookie expiration

  Session

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  dtPC

  Cookie purpose

  This cookie identifies the proper endpoints for performance data transmission and includes a session ID for correlation across page loads.

  Cookie expiration

  Session

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  rxVisitor

  Cookie purpose

  This cookie contains a visitor identifier used to correlate sessions for performance monitoring purposes.

  Cookie expiration

  Session

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  rxvt

  Cookie purpose

  This cookie includes the timestamp of the session timeout for performance monitoring purposes.

  Cookie expiration

  Session

  Storage

  This cookie is stored under the .rolex.com domain.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you with the best possible online experience tailored to your needs.

Analytics tools

Adobe:

Adobe Analytics is a solution that helps Rolex understand how people use rolex.com (for example, which web page visitors go to, how long they stay or whether they return). Data collected remains anonymous.

Adobe Advertising Cloud (formerly known as Adobe Media Optimizer) is a solution that helps Rolex to unify all paid campaigns across search, social, display, and video. Data collected remains anonymous.

COOKIE USAGE:

• Cookie name

  AMCV_###@AdobeOrg

  Cookie purpose

  This cookie is used to determine the number of days since a user last visited the website.

  Cookie expiration

  13 months

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  demdex

  Cookie purpose

  Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.

  Cookie expiration

  180 days

  Storage

  This cookie is stored under the .demdex.net domain.

• Cookie name

  kndctr_1FE034B8527850350A490D44_AdobeOrg_cluster

  Cookie purpose

  This cookie is used to segment users into different groups or clusters based on their behavior and preferences to deliver personalized content and targeted marketing.

  Cookie expiration

  1 year

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  kndctr_1FE034B8527850350A490D44_AdobeOrg_identity

  Cookie purpose

  This cookie is used to identify and authenticate users across sessions and devices, allowing Adobe to track a user's interactions consistently, which supports content personalization and cross-platform analytics.

  Cookie expiration

  13 months

  Storage

  This cookie is stored under the .rolex.com domain.

Akamai:

Akamai is a global Content Delivery Network (CDN) providing web and Internet security services.

COOKIE USAGE:

Contentsquare:

Contentsquare is a solution which aggregates usage and frequency data so as to improve user experience. Statistics created are anonymous.

COOKIE USAGE:

• Cookie name

  _cs_c

  Cookie purpose

  This cookie is used by Contentsquare to save the user consent to be tracked.

  Cookie expiration

  13 months

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  _cs_id

  Cookie purpose

  This cookie contains Contentsquare’s user identifier.

  Cookie expiration

  13 months

  Storage

  This cookie is stored under the .rolex.com domain.

• Cookie name

  _cs_s

  Cookie purpose

  This cookie contains the number of page views within the running session for Contentsquare Solution.

  Cookie expiration

  30 minutes

  Storage

  This cookie is stored under the .rolex.com domain.

LinkedIn:

The LinkedIn Insight Tag is a piece of lightweight JavaScript that enables in-depth campaign reporting and helps us gain valuable insights about our visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn ads.

COOKIE USAGE:

• Cookie name

  bcookie

  Cookie purpose

  This browser cookie is used to identify each device accessing LinkedIn to detect abuse of the platform.

  Cookie expiration

  1 year

  Storage

  This cookie is stored under the .linkedin.com domain.

• Cookie name

  li_gc

  Cookie purpose

  This cookie is used to store consent of visitors regarding the use of cookies for non-essential purposes.

  Cookie expiration

  6 months

  Storage

  This cookie is stored under the .linkedin.com domain.

• Cookie name

  lidc

  Cookie purpose

  This cookie is used to facilitate data center selection.

  Cookie expiration

  1 day

  Storage

  This cookie is stored under the .linkedin.com domain.

Meta:

The Meta tag is a JavaScript code snippet that enables identification cookies for users interacting through Facebook, Instagram or any other application that uses Meta products.

COOKIE USAGE:

Coveo:

The Coveo tag is a snippet of JavaScript to enable intelligent search functionalities. It captures user interactions (such as search queries) and delivers personalized results based on indexed content and behavior, while also providing detailed analytics.

COOKIE USAGE:

Font:

The Font tag supports font licensing management. It helps validate the authorized use of licensed fonts, ensure compliance with usage rights, and support the delivery of font-related services.

COOKIE USAGE:

Didomi:

Didomi is a Consent Management Platform (CMP) solution that helps Rolex provide users with options to exercise their consent preferences and legitimate interests at granular levels.

COOKIE USAGE: