Serving victory

Triumph on the court

Spectacular encounters. Emblematic venues. A breathtaking season. Every tournament, every match, every game requires pushing oneself to find the path to victory.

Tennis is a game of technique and power, but also of perseverance and precision. It is a constantly evolving sport with new challenges, new stories and new champions. A discipline that Rolex has supported for almost 50 years by accompanying its most prestigious competitions.

The pinnacle of global tennis

Rolex supports all the major events in world tennis: the four Grand Slam® tournaments, the biggest moments in the men’s and women’s game and the leading international team competitions.

These ties date back to 1978, when the brand partnered with The Championships, Wimbledon, as the sport was experiencing a powerful transformation.

Since then, Rolex has become Official Timekeeper of the Association of Tennis Professionals (ATP), the Women’s Tennis Association (WTA) and the highest-status tournaments on both tours.

Centre Court
Jannik Sinner and Carlos Alcaraz playing on Centre Court at Wimbledon in 2025, which Sinner went on to win.
Roger Federer, Rolex Testimonee

The truth is that I had to work very hard to make it look easy.

Roger Federer, Rolex Testimonee
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Setting the stage for future victories

Rolex contributes to the future of tennis by strengthening its commitment to young talent and the most emblematic athletes. Those who, through their exceptional achievements, contribute to the development and greatness of the sport.

Coco Gauff
Coco Gauff at the 2025 women’s singles final at Roland-Garros, where she went on to win the French Open title.Discover more