Celebrating 2025
New watches for new horizons
This year, our creations redefined what should be expected from the finest watchmaking.
Rolex began a new chapter in its history with the Land-Dweller, designed for those shaping the world of tomorrow. The brand also presented innovative new versions of the GMT‑Master II, the Oyster Perpetual, the 1908 and the Datejust 31.
A new frontier in watchmaking
The Land-Dweller represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking.