Purchasing a Rolex

New and genuine Rolex watches are exclusively sold by official Rolex Retailers. They warrant the authenticity of your Rolex and ensure that it enjoys a five-year international guarantee.

Expert guidance

With the necessary knowledge, skills and technical know-how, Official Rolex Retailers are best suited to guide you through the range of available models, advise on all the technical aspects of our watches and help you make the choice that will last a lifetime.

Rolex showroom
GMT-Master II

Peerless quality standards

Quality is the common thread found throughout the history of Rolex. Quality of the movement, of the case and bracelet, but also quality of the services associated with the watch over time. The philosophy of Rolex translates into peerless quality standards. This obsession with quality is driven by an unwavering philosophy: customer satisfaction. At Rolex, customers are at the heart of all considerations and every process.

Preparing your watch

Before you leave with your Rolex watch, your Official Rolex Retailer will prepare it for you to wear. They will wind the watch fully, set the time, date and day, check the functions and verify the tightness of the crown.

Presentation box
Datejust

Adjusting the bracelet

Official Rolex Retailers have the expertise and tools to adjust the bracelet or strap of your watch to the perfect size to maximize your comfort. On metal bracelets, they will be able to add or remove any links as necessary and will place any excess links in your presentation box.

Adjusting the bracelet
A symbol of giving

Rolex presentation box

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Five-year international guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. Our confidence in our rigorous quality assurance allows us to provide a five-year international guarantee on all new Rolex watches purchased from one of the brand’s Official Retailers. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

Rolex Guarantee
Guarantee card
Green dial Datejust

Find a retailer

The Rolex collection features both Classic and Professional watches available in a variety of materials, dials, bracelets and sizes to suit all wrists and preferences.

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