Behind the crown

About Rolex

Rolex Headquarters

An unrivalled reputation for quality and expertise

Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, it is recognized for its expertise and the quality of its products.

Hans Wilsdorf, founder of the company, instilled a notion of perpetual excellence, leading to major watchmaking innovations, such as the Oyster, the first waterproof wristwatch and the Perpetual rotor self-winding mechanism. The brand designs, develops and produces the majority of its watch components in-house.