Dedicated exclusively to the brand, our boutique offers an ideal setting to experience the world of Rolex. The space is designed to exhibit a wide selection of watches, from Professional to Classic models, showcasing Rolex’s most iconic timepieces in a variety of materials, dials, bracelets and sizes to suit all wrists and styles.
Entirely furnished and decorated with stunning interior design concepts created by Rolex in Geneva, our exclusive boutique is a tribute to the long-standing partnership between the brand and Fifty One East.
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With the necessary skills, technical know-how and special equipment, we guarantee the authenticity of each and every part of your Rolex and help you make the choice that will last a lifetime.
Fifty One East is proud to be part of the worldwide network of Rolex-trained watchmakers, carefully selected for their uncompromising professionalism and expertise. We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications.
