
The first realization of a new dynamic.

Reinventing the present lays foundations for the future. With a calibre at the cutting edge of innovation and a unique design, the Oyster Perpetual Land‑Dweller, launched in 2025, is a true milestone in the history of Rolex watches.
The culmination of over seven years of development, this timepiece has led to 32 patent applications, 18 of which are exclusive to the model. Its movement, with a high frequency of 5 hertz, is fitted with a revolutionary escapement. Its integrated bracelet, which harmoniously extends the case, marks an important aesthetic evolution. The Land‑Dweller opens new horizons, and with its launch, Rolex begins the next chapter in its history.

The first realization of a new dynamic.


An inspired and inspiring aesthetic.
When bracelet and case become one. In a thoroughly contemporary spirit, the Land‑Dweller’s aesthetic reinterprets the style of watches with integrated bracelets. Explored in 1969 with the Rolex Quartz, then in 1974 on a Datejust with a self-winding mechanical movement, this design presents a fluid, continuous line between case and bracelet.

Spearheading a new era.

With its bold lines and remarkable performance, the Land‑Dweller has a very modern feel. Through both its fluid, sleek forms and its major technical innovations, it remains firmly focused on the future, heralding the evolution of Rolex watches. This timepiece is designed for those who assert their place in the world and build their own destinies, seeing new opportunities in every moment.





