Rolex believes in quality and it believes in things that stay with us, and classical music is something that stays with us.
Highlights of the arts calendar
Rolex fosters excellence in the arts through its support for major events on the international arts calendar. These treasured occasions – the annual Vienna Philharmonic New Year’s Concert, the Summer Night Concert and the Salzburg and Whitsun festivals – take place in Austria, which has a rich history as a cradle of classical music.
Salzburg Festival
Founded in 1920, the Salzburg Festival has established itself as one of the most prestigious of its kind, an event where the city itself becomes a stage. Its broad artistic programme brings together the world’s best conductors, stage directors, singers, musicians, actors and orchestras for incomparable performances in opera, drama and concerts. Rolex has been proud to be Main Sponsor of the Festival since 2012.
Whitsun Festival
The Salzburg Whitsun Festival features an impressive repertoire of operas and concerts over the Whitsun week. This musical celebration is led by world-famous mezzo-soprano Cecilia Bartoli, who has been a Rolex Testimonee since 1994. Rolex has been Exclusive Sponsor of the Whitsun Festival since 2012 as part of its long-standing commitment to artistic development worldwide.
