The Vienna Philharmonic
For more than 80 years, the annual Vienna Philharmonic New Year’s Concert, performed on the morning of 1 January, has mesmerized audiences with its sheer beauty and brilliance. The concert is traditionally a showcase for the music of Johann Strauss, his family and contemporaries. Millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein. Rolex has been Exclusive Partner of this prestigious orchestra since 2008 and, since January 2009, the Exclusive Sponsor of the New Year’s Concert.