On the wrist of exceptional individuals

The pursuit of perfection, the appetite for challenge, the drive to excel, the determination to make a mark – the qualities that inspired the creation of the Oyster are also upheld in the sporting disciplines of equestrianism, golf, motor sport, tennis and yachting. These cherished brand values are shared by the greatest champions and inspire future generations.

Rolex’s wide-ranging partnerships with major competitions and sporting figures, whether legendary names, established athletes or rising talents, reflect the extent of the brand’s involvement in the world of sport.

The arts provide the purest expression of excellence. From experienced artists to talented young newcomers, Rolex stands alongside those who bring creativity to life, impart emotions and work tirelessly to promote culture throughout the world.

By supporting celebrated institutions and events, the brand helps to safeguard and pass on artistic heritage so that this culture of excellence continues to inspire current and future generations.