On the wrist of exceptional individuals

The pursuit of perfection, the appetite for challenge, the drive to excel, the determination to make a mark – the qualities that inspired the creation of the Oyster are also upheld in the sporting disciplines of equestrianism, golf, motor sport, tennis and yachting. These cherished brand values are shared by the greatest champions and inspire future generations.

Rolex’s wide-ranging partnerships with major competitions and sporting figures, whether legendary names, established athletes or rising talents, reflect the extent of the brand’s involvement in the world of sport.

The arts provide the purest expression of excellence. From experienced artists to talented young newcomers, Rolex stands alongside those who bring creativity to life, impart emotions and work tirelessly to promote culture throughout the world.

By supporting celebrated institutions and events, the brand helps to safeguard and pass on artistic heritage so that this culture of excellence continues to inspire current and future generations.

Witness to some of humanity’s greatest adventures, the Oyster has, since its debut, accompanied those who explore our world in an effort to better understand and protect it.

For half a century, Rolex has strengthened its partnerships with individuals and organizations acting to advance knowledge and ensure the planet’s preservation. Since 2019, their endeavours to build a better future have been brought under the banner of the Perpetual Planet Initiative.