• Store locator
    Favorites
Configure your RolexStore locator

Featured

Oyster Story
New watches 2026
The PGA Championship

Rolex watches and accessories

New watches 2026
Land-Dweller
Day-Date
Sky-Dweller
Lady-Datejust
Datejust
Oyster Perpetual
Cosmograph Daytona
Submariner
Sea-Dweller
Deepsea
GMT-Master II
Yacht-Master
Yacht-Master II
Explorer
Explorer II
Air-King
1908
Rolex accessories
View all watchesConfigure your Rolex

Watchmaking

The anatomy of a Rolex
Behind the seal
At the core of excellence

Oyster Story

Oyster Story
The film
Chapter I
The exhibition

About Rolex

Sustainability
Behind the crown
History

Sports, Arts and Planet

Rolex and sports
Perpetual Planet
Perpetual Arts
Discover the Rolex family

Buying and servicing

Buying a Rolex
Rolex Certified Pre‑Owned
Servicing your Rolex
Caring for your Rolex
Find a jewelerFind a service center

Languages available
in United States

  • English
  • Français
  • Deutsch
  • Italiano
  • 简体中文
  • 繁體中文
  • 日本語
  • Español
  • Português
  • 한국어
  • Русский
  • العربية
  • Türkçe
  • Bahasa Indonesia
  • ภาษาไทย
  • فارسی
  • Nederlands
  • Tiếng Việt
  • हिंदी
  • Polski
  • עברית
  • Bahasa Malaysia

Choose
another region

You are currently located in United States.
You can view the site in another country by making a selection below.

    • Argentina
    • Brasil
    • Canada (EN)
    • Canada (FR)
    • México
    • United States
    • Australia
    • Hong-Kong
    • India
    • 日本
    • Malaysia
    • Malaysia
    • Singapore
    • भारत
    • ไทย
    • 대한민국
    • 中国
    • 台灣
    • 香港
    • België
    • Belgique
    • Deutschland
    • España
    • France
    • Ελλάδα
    • Italia
    • Nederland
    • Österreich
    • Schweiz
    • Suisse
    • Svizzera
    • United Kingdom
    • الإمارات العربية المتحدة
    • المملكة العربية السعودية‎

Shortcuts

Find your RolexConfigure Rolex watchesFrequently Asked Questions
‭Bucherer‬

Our store

  • The ‭Bucherer‬ group
  • Our store
  • Buying a Rolex
  • Rolex Certified Pre-Owned
  • Servicing your Rolex
020 7292 1245Directions
Store locator
‭BUCHERER
WESTFIELD WHITE CITY‬
  • Monday10:00am - 8:00pm
  • Tuesday10:00am - 8:00pm
  • Wednesday10:00am - 8:00pm
  • Thursday10:00am - 8:00pm
  • Friday10:00am - 8:00pm
  • Saturday10:00am - 8:00pm
  • Sunday12:00pm - 6:00pm
  • Opening hours may vary for public holidays. Please contact the showroom for further details.

Welcome to ‭BUCHERER
WESTFIELD WHITE CITY‬ Official Rolex Jeweler in London, United Kingdom

Rolex services available at our store

Buying a new Rolex

Discover more
Buying a Rolex

Servicing your Rolex

Discover more
Servicing your Rolex

Rolex Certified Pre-Owned

Discover more
Rolex Certified Pre-Owned
Rolex Day-Date

Learn more

Buying a Rolex

Learn more
  1. Home / 
  2. Rolex dealers / 
  3. ‭Bucherer‬
  • Rolex watches and accessories
    • Air-King
    • Cosmograph Daytona
    • Datejust
    • Lady-Datejust
    • Day-Date
    • Explorer
    • Explorer II
    • GMT-Master II
    • Land-Dweller
    • Oyster Perpetual
    • Sea-Dweller
    • Deepsea
    • Sky-Dweller
    • Submariner
    • Yacht-Master
    • Yacht-Master II
    • 1908
    • New watches 2026
    • Find your Rolex
    • Configure your Rolex
    • Men's watches
    • Women's watches
    • Gold watches
    • Accessories
  • Watchmaking
    • At the core of excellence
    • Behind the seal
    • Rolex anatomy
  • Oyster Story
    • The film
    • The exhibition
  • About Rolex
    • Sustainability
    • Behind the crown
    • History
  • Sports, Arts and Planet
    • Rolex and sports
    • Perpetual Planet
    • Perpetual Arts
    • The Rolex family
  • Buying and servicing
    • Buying a Rolex
    • Rolex Certified Pre-Owned
    • Servicing your Rolex
    • Caring for your Rolex
    • Store locator
    • Service Center locator
  • Help and support
    • Frequently asked questions
  • Accessibility
  • Media
    • Wallpapers
    • Brochures
    • User guides
  • Official channels
    • YouTube
    • Instagram
    • Threads
    • Facebook
    • LinkedIn
    • X
    • Pinterest
    • Weibo
    • Douyin
    • Line
  • Our platforms
    • Newsroom
    • Rolex.org
  • Terms of use
  • Privacy notice
  • Cookies
Rolex.org

Discover our Perpetual Initiatives

Visit Rolex.org