Oyster 100 - New watches 2026

In the beginning, there was the Oyster. A revolutionary waterproof case, the blueprint for a century of watchmaking innovation. A watch that symbolizes modernity and accompanies human achievement. One hundred years after its creation, the Oyster continues its perpetual revolution.

It had all the future and the whole world laid out before it.

Hans Wilsdorf, 1956

The invention of the Oyster in 1926 was a major breakthrough in watchmaking. This completely waterproof and dustproof case – which was to lend its name to a wristwatch and then a collection – was the brainchild of Hans Wilsdorf. The founder of Rolex dreamed of adding the wristwatch to the technological innovations transforming society.

A reliable, robust and practical object, the Oyster has spent a century on the wrists of those facing the toughest conditions. A century that saw the Oyster evolve into a family of watches that are now considered definitive references.

One hundred years after revolutionizing the watchmaking world, the Oyster continues its expansion and accompanies each wearer on the path to their own achievements.

A visionary undertaking

Precision, waterproofness, self-winding. Three major challenges, three fundamental achievements that would forge the success of a visionary individual and the destiny of a revolutionary watch.

A living laboratory

Exceptional performance and reliability, proven in real-world conditions. Some of the most remarkable records and achievements of the 20th and 21st centuries. Watches that meet the needs of the most demanding of wearers. The legend of the Oyster was forged on the wrists of pioneers and trailblazers who have shaped the modern world.

A collection shaped by innovation

A case that would lend its name to a wristwatch, and then to a collection. One hundred years after its creation, the Oyster continues to symbolize the unique expertise of Rolex.

A commitment for the future

A family of inspiring individuals – athletes, artists and conservationists. Men and women who have made their mark on the world. The story of the Oyster is inextricably linked to the many achievements of iconic Rolex wearers.

A new era in watchmaking

Celebrating 100 years of an icon that have profoundly shaped the world of watchmaking. A human and technical journey that now extends into the future. In 2026, Rolex unveils a new, more demanding certification with strengthened criteria. And continues its quest for extreme precision by drawing on quantum physics to further redefine the measurement of time.

Join us on
12 May 2026
to find out more.