5/5 The production sites
Bulle
With the creation of a new production site in Bulle, in the Swiss canton of Fribourg, Rolex is taking an important step in the development of its infrastructure. This pioneering project aims to strengthen production and foster technological innovation within the company.
This new site will bring together, in one location, production facilities, an R&D unit, a training centre and a hub dedicated to Rolex World Service – responsible for after-sales service – while integrating the technologies and skills that will define the next generation of horological development.
Currently under construction, the site is scheduled to partially open in 2029. It will cover a floor space of 288,000 square metres and accommodate more than 2,000 employees.