To each season a new page
Rolex and Tennis
the first act of the grand slam® tournaments
The first tournament in the Grand Slam® calendar, the Australian Open is like a fresh start, as key ranking points are there for the taking on the ATP and WTA tours at the turn of the new year. Once scheduled in December, it was the finale of the tennis season. However, travelling the long distance at the end of the year meant that some players from the northern hemisphere would drop out.
The tournament has been played in January since 1987. After the off-season, athletes return to a friendly atmosphere that has earned the Australian Open the nickname “Happy Slam”, coined by Roger Federer who has won it six times.
Melbourne Park hosts the tournament with its central court, the Rod Laver Arena, where the final is contested in front of 15,000 spectators.
Australian Open Partner
Rolex has been the Official Timekeeper of the Australian Open since 2008.
a destiny worth revering
Rolex Testimonee Rod Laver is a figurehead and role model for multiple generations of tennis players. He epitomizes a pivotal time and a major shift in the sport: the transition from the amateur era to the professional era in 1968. Universally admired by his successors, Rod Laver is a role model for Roger Federer. “It’s an amazing accomplishment, no doubt about it. It’s also not just what he achieved, but also the way he carries himself. He’s humble, and he never takes himself too seriously.”