From The Championships, Wimbledon, and the Australian Open to Swiss phenomenon Roger Federer, Rolex’s contribution to excellence in tennis is based on a rich heritage of 40 years, championing performance while respecting the sport’s finest traditions.
As the first Grand Slam® tournament of the year, the Australian Open holds a special place in the tennis calendar. The players, relaxed and rejuvenated after their break, reconvene in Melbourne each January for an event dubbed the “Happy Slam” by Roger Federer. The Swiss maestro has triumphed six times at Rod Laver Arena, the centre court named after the Australian legend who won his national title three times and inspired generations of players to push the boundaries in their quest for constant improvement and lasting excellence.
This year marks the inauguration of Rolex’s special relationship with Roland-Garros as Premium Partner, Official Timekeeper and Official Watch. Since 1928, the tennis crème de la crème has gathered at this venue in Paris for the second of the four Grand Slam® tournaments – the only one held on clay and whose origins date back to 1891.
THE PARTNERSHIP BETWEEN ROLEX AND TENNIS DATES BACK TO 1978 WHEN THE BRAND BECAME OFFICIAL TIMEKEEPER OF THE CHAMPIONSHIPS, WIMBLEDON.
In 1978, Rolex became Official Timekeeper at The Championships, Wimbledon, a pioneering union that marked the start of the brand’s burgeoning partnership with the sport of tennis. Rolex has been a constant presence at this revered event, bearing witness to some of the most fabled moments in its glorious history – when champions have been crowned, legends created and cherished memories forged.
Big and bold, just like New York itself. The US Open is renowned for its energetic crowds and epic matches. For more than 40 years the USTA Billie Jean King National Tennis Center in Flushing Meadows has been the scene of some of the most electrifying moments in tennis history. Rolex became a partner at the 2018 event, serving as Official Timekeeper for the fourth and final Grand Slam® tournament of the year.
When Roger Federer is on court, time stops and millions watch the living legend do what he does best – play exceptional tennis. With a record number of 20 men’s singles Grand Slam® tournament wins, the Swiss-born champion has rewritten the history of one of the world’s favourite sports. Grace and elegance, superior performance and excellence, Federer has them all.
Rolex has forged relationships with some of the best tennis players in the men’s game, champions who perform with skill and tenacity every time they step on court. From Stéfanos Tsitsipás and Jo-Wilfried Tsonga to Grigor Dimitrov and Dominic Thiem, Rolex counts some of the game’s most exciting exponents among its tennis Testimonees.
The Shiseido WTA Finals Shenzhen is the season-ending finale to the women's season, pitting eight of the highest ranked singles players and doubles combinations. From 2019 to 2028, the Chinese city of Shenzhen will host this prestigious tournament, succeeding Singapore. Rolex Testimonee and tennis legend Chris Evert of the United States is among the 21 different winners of an event first staged in 1972.
Among Rolex’s family or Testimonees are some of the greatest tennis players in the women’s game, from Spain’s Garbiñe Muguruza and Germany’s Angelique Kerber to Danish champion Caroline Wozniacki. These supremely talented athletes are following in the footsteps of the legendary players that came before them, seeking to carve their own place in sporting legend.