Rolex supports the most prestigious tournaments, players and organizations in tennis.
From the four Grand Slam® tournaments – the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open – to Swiss phenomenon Roger Federer, Rolex’s contribution to excellence in tennis is based on a rich heritage of more than 40 years, championing performance while respecting the sport’s finest traditions.
The AUSTRALIAN OPEN
A new day, a new season. A time for renewal, a time for hope. At the Australian Open, the first Grand Slam® tournament of the year, the world’s best tennis players turn their back on the fading lights of past contests and embrace new challenges. These will take them on a journey to all corners of the world in the coming months, but for now they must strive for excellence in the summer heat down under, at an event as tough, spectacular and thrilling as the land that hosts it.
Rolex’s special relationship with Roland-Garros as Premium Partner, Official Timekeeper and Official Watch was inaugurated in 2019. The tennis crème de la crème has gathered in Paris since 1928 for this Grand Slam® tournament – the only one of the four held on clay and whose origins date back to 1891.
THE PARTNERSHIP BETWEEN ROLEX AND TENNIS DATES BACK TO 1978 WHEN THE SWISS WATCHMAKER BECAME OFFICIAL TIMEKEEPER OF THE CHAMPIONSHIPS, WIMBLEDON.
The Championships, Wimbledon
In 1978, Rolex became Official Timekeeper at The Championships, Wimbledon, the world’s oldest tennis tournament. This pioneering union marked the start of the brand’s burgeoning partnership with the sport. Since then, the Swiss watchmaker has been a constant presence at this revered event, bearing witness to some of the most fabled moments in its glorious history. At Wimbledon, epic matches are fought, legends written and cherished memories forged.
The US OPEN
With roots dating back to 1881, the US Open is among the oldest tennis championships in the world. Traditionally the fourth and final event of the Grand Slam® season, its unique atmosphere and energy are intrinsic to host city New York. Some of the sport’s most epic matches have unfolded at the USTA Billie Jean King National Tennis Center since it became the tourmanent’s home more than 40 years ago. Rolex is the event’s Official Timekeeper as part of its long-standing partnership with tennis.
For more than two decades, Roger Federer has delighted tennis fans worldwide with his sublime skill and technical precision, and through his elegance and style, on and off the court. The Swiss phenomenon, the first man to win 20 Grand Slam® singles titles, has set the benchmark for future generations of players with his enduring excellence and unfailing sportsmanship.
Belinda Bencic is leaving her mark on tennis. She reached the quarter-finals of the US Open in 2014 at age 17, becoming the youngest player in more than 15 years to make it to that stage of the competition. After injuries halted her progress, the Swiss right-hander returned to form in 2019: she played her first Grand Slam® semi-final at the US Open, won two titles, made it to the last four of the season-ending WTA Finals and finished in the world’s top 10. Most recently she became her country’s first Olympic Games women's singles champion when taking gold at Tokyo 2020.
Rolex has forged relationships with some of the best tennis players in the men’s game, champions all, who perform with skill and tenacity every time they step on court. From Stéfanos Tsitsipas and Jannik Sinner to Carlos Alcaraz, Dominic Thiem and Alexander Zverev, Rolex counts some of the game’s most exciting talents among its tennis Testimonees.
In 2021, Garbiñe Muguruza won the WTA Finals to claim her 10th WTA title. The tournament – considered the most prestigious after the four Grand Slam® events – pits eight of the highest ranked singles players and doubles combinations. Rolex Testimonee and tennis legend Chris Evert of the United States is among the winners of an event first staged in 1972.
Among Rolex’s family of Testimonees are some of the greatest tennis players in the women’s game today, from Spain’s Garbiñe Muguruza and Germany’s Angelique Kerber, to Poland's Iga Świątek and Coco Gauff of the United States. These supremely talented athletes are following in the footsteps of the legends that came before them, seeking to carve their own place in sporting lore.