Rolex and Cinema

World of Rolex

Rolex partners with the Academy of Motion Picture Arts & Sciences to support the art of filmmaking, and is a Founding Supporter of the new Academy Museum of Motion Pictures.

For decades, Rolex has been linked to the world of cinema, from appearances of its watches in iconic films to fostering young filmmakers in its mentoring programme. Rolex supports the recognition of excellence and achievement in film through its partnerships with the Academy of Motion Pictures, Arts and Sciences, its Governors Awards, and the Oscars®. It is also host of the Oscars Green Room and a Founding Supporter of the new Academy Museum of Motion Pictures in Los Angeles. The Academy’s mission is to uphold excellence in the motion pictures, arts and sciences, inspire imagination and connect the world.

  • The
    2020 Rolex
    Greenroom

    Rolex and the Academy

  • For the fifth consecutive year, those gathering backstage at the Oscars® in the Dolby Theatre’s Greenroom will be greeted by a captivating space created by Rolex.

    In line with the brand’s Perpetual Planet initiative, this year’s Greenroom design features a polar landscape.

  • It serves to remind guests of the beauty and fragility of the environment that Rolex is seeking to protect by supporting pioneering individuals and organizations who work tirelessly to safeguard the planet for future generations.

What does it take to be a great film director? Academy Award winning filmmakers Martin Scorsese, James Cameron, Alejandro G. Iñárritu and Kathryn Bigelow have redefined the art of storytelling.

The four directors represent the pinnacle of achievement in film, having been recognized by their peers for finding unique ways to tell stories that hold a mirror up to the world. For each of them, the pursuit of excellence – a value shared with Rolex – represents an unremitting drive to push the boundaries, providing an unforgettable cinematic experience.

Martin Scorsese

A towering figure in cinema with a career spanning 50 years, a young and budding filmmaker Martin Scorsese enrolled at New York University in the 1960s. It was there he met film professor Haig Manoogian, who “set a fire in our hearts” as he describes his mentor’s influence on him and his fellow students. He made his first short films while at NYU and a few years later a feature-length film, the first in a long list of works that have helped shaped cinema as we know it today.

Martin Scorsese

Kathryn Bigelow

Before becoming a filmmaker, Kathryn Bigelow studied painting at the San Francisco Art Institute. Later she moved to New York, where she met conceptual artist Lawrence Weiner who challenged her to become the artist she is today. “He opened my eyes to the process of both examination and surprise, and how art can inform.” She remains the first and only woman to win an Academy Award for Best Director.

Kathryn Bigelow

Alejandro G. Iñárritu

Alejandro G. Iñárritu is known for his exploration of the human condition, coupled with his visual style, which have established him as a cinematic force. Iñárritu met his mentor Ludwik Margules, a theatre, opera and film director, when he started directing. Being mentored by Margules for three years changed his life and “perception of what it means to be a director” while also propelling him to believe in himself and be the man and artist we now admire.

Alejandro G. Iñárritu

James Cameron

James Cameron is an acclaimed filmmaker and explorer. As a director, writer and producer, he is responsible for some of the most memorable films of the past three decades. Encouraged by his high school biology teacher Mr Mckenzie and told he had “unlimited potential”, Cameron created a theatre arts group at the age of 14. His unlimited potential has transformed into a boldness of vision he expresses as a filmmaker and explorer: “We would stay after school for hours to create a stage, put in lighting, build sets to put on plays. He (Mckenzie) created the framework and let us go.”

James Cameron

Datejust 41

The Datejust, thanks to its aesthetics and functions, transcends artistic trends.

Rolex and Cinema Datejust 41

Share this page