And its involvement with the Ryder Cup since 1995 has been a crucial part of the Swiss watchmaker’s alliance with the sport. Rolex sponsored the 2018 edition of the event which was held at Le Golf National, close to Paris.
Which nation plays the best golf? That was the question that sparked a friendly match between British and American golfers some 90 years ago. Present that day, businessman Samuel Ryder was so enthralled with the event that he decided to deliver a trophy for a regular competition. In 1927, the two teams reunited in Massachusetts to contest the inaugural competition. The rest is history. One of golf’s most coveted prizes, The Ryder Cup enshrines the traditional values of excellence and fair play that are the essence of the sport.
The 2018 Ryder Cup was held on European soil, close to Paris, where the clocks at Le Golf National’s Albatros course will serve as a reminder of Rolex’s long-standing commitment to the development of the game at every level.
There is no financial gain at The Ryder Cup. Rather, the premier golfers from Europe and the United States compete for pride, respect and team glory. Setting individual rivalries aside, teammates pool their skills to determine which side of the Atlantic will take the honours in this esteemed competition that is contested every two years.
The Ryder Cup is arguably the most exciting team event in golf. Contested biennially by the best golfers from Europe and the United States, each edition attracts upwards of 200,000 spectators on course and millions of television viewers worldwide. Competition is always intense over the three days of competition from Friday to Sunday, raising the passions of players and fans alike as the drama unfolds.