The European Tour’s finest events

The Rolex Series is the premium tournament category on the European Tour’s International Schedule and comprises the most prestigious events on the tour: the Abu Dhabi HSBC Championship; the abrdn Scottish Open; the BMW PGA Championship; and the season-ending DP World Tour Championship, Dubai. Launched in 2017 and coinciding with the 20th anniversary of the partnership between Rolex and the European Tour, this elite collection of events delivers the highest quality golf, played in iconic locations, in the global spirit of the game.

The Rolex Series

  • Abu Dhabi HSBC Championship
    First staged in 2006 and elevated to the top tier of European Tour events in 2019, the Abu Dhabi HSBC Championship is a staple on the Middle East Swing. Every year the tournament marks the start of the Rolex Series.

  • abrdn Scottish Open
    Founded in 1972, the abrdn Scottish Open has been held annually since 1986, rotating among the finest courses in Scotland. One of the European Tour’s peak summer events, it is played the week before The Open.

  • BMW PGA Championship
    The BMW PGA Championship was founded in 1955 by the Professional Golfers’ Association and it is today held at the European Tour’s headquarters at the Wentworth Club in Surrey, England. This world class event was chosen as one of the founding tournaments of the Rolex Series in 2017.

  • DP World Tour Championship, Dubai
    Founded in 2009, the DP World Tour Championship, Dubai is the final Rolex Series event of the season. Played at Jumeirah Golf Estates against a backdrop of the city’s shimmering skyline, it is here that the No. 1 player on the European Tour’s Race to Dubai Rankings is crowned champion.

The Day-Date 40

Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week, spelt out in full in a window on the dial. Exceptional precision, reliability, legibility and presence have made it the ultimate status watch, the embodiment of prestige. With the President bracelet, originally created especially for it, the Day-Date continues to be the watch par excellence of influential people. Like the elite group of golfers competing at the Rolex Series, it is a leader in its field.

The Rolex Series Day-Date

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