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History of Rolex and Golf

Rolex and golf

World of Rolex

For more than 50 years, Rolex has been at the very heart of golf. The brand’s involvement in the sport is deep-rooted, dating back to 1967 and its seminal partnership with Arnold Palmer. It has since grown and flourished, permeating all levels of the sport, providing support for elite players, the main professional tours and governing bodies, as well as the finest events on the golfing calendar.

Rolex and golf

They talk about golf


‘The Moment of Inspiration’

with Justin Thomas

‘The Will to Win’

with Jordan Spieth

‘Driven by Instinct’

with Brooke Henderson


with Brooks Koepka

‘Playing with Passion’

with Jon Rahm

‘Play Hard, Train Harder’

with Thomas Pieters

‘My Way’

with Rickie Fowler

‘Complete Mastery’

with Tiger Woods

‘Becoming Golf’s First Athlete’

with Gary Player

‘My Toughest Competitor’

with Jack Nicklaus
Rolex at Augusta Masters Golf Tournament


Rolex and golf

A symbol of tradition and prestige. The Masters Tournament, played at Augusta National Golf Club, is the only Major held at the same venue each year. Created in 1934 with an invitation-only policy, the tournament attracts golf’s elite and produces some of the most memorable moments in the history of the game. All of the best-known players of our time have left their mark there, but only one winner leaves with the famous Green Jacket.


Rolex and golf

The USGA has conducted the annual U.S. Open Championship since 1895 and the U.S. Women's Open Championships since 1953. These major tournaments have produced some of golf’s signature moments, created by the game’s champions at iconic venues across the United States. Rolex has been Official Timekeeper of the U.S. Open since 1980 and of the U.S. Women’s Open since 2003.

The US Open golf course
Adam Scott and Rolex

The Open

Rolex and golf

Patron and Official Timekeeper of The Open for more than 30 years, Rolex is honoured to be associated with golf's most revered Major. The Open, golf’s original championship, inaugurated in 1860, attracts the widest international field of the four Majors. Winning the iconic Claret Jug has become the crowning achievement for numerous champions, past and present.

Day-Date 40

The Oyster Perpetual

Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial. With the President bracelet, originally created especially for it, the Day-Date continues to be the watch par excellence of influential people.

New Guard

Rolex and golf

Rolex and golf’s new guard

The New Guard are following in the hallowed footsteps of The Big Three, of Watson, Woods and Mickelson. Today’s pre-eminent golfers, they are men who perform with integrity, skill and ambition, enjoying success at the Majors and other elite tournaments worldwide but always respectful of the game’s time-honoured traditions and sporting values.

Justin Thomas, Rickie Fowler, Jordan Spieth

New guard

Rolex and golf

Born in the 1980s and 1990s, these prodigious talents include Bryson DeChambeau, Rickie Fowler, Brooks Koepka, Hideki Matsuyama, Jon Rahm, Jordan Spieth and Justin Thomas. They are the Rolex New Guard, a new generation of elite golfers. Like The Big Three before them, they are asserting their authority on the sport and in doing so, inspiring future generations of athletes.



Rolex and golf

There can be little doubt what makes a Rolex Testimonee. These players share the Swiss watchmaker’s perpetual ambition for excellence and superior performance. Their number includes today’s established champions, athletes whose skill and application have earned them a place at the pinnacle of the professional game.

World Class Events

World Class Events

Rolex and golf

Rolex’s ties with the pinnacle of golf include partnerships with world-class events. From the World Golf Championships and the Rolex Series to the Players Championship and the US FedExCup Playoffs, these tournaments offer a range of challenges and new opportunities.

The Ryder Cup

Rolex and Golf

The Ryder Cup has been called the greatest golfing show on Earth. Even though there is no prize money, the best players from Europe and the United States, 12 on each team, strive for perfection when they play for the coveted trophy. Fortunes can swing quickly when these elite teams pit their combined wits and skill. This historic transatlantic duel arouses the passion of players and fans like few other events in golf, guaranteeing the highest quality play and a thrilling atmosphere.


World Class Events

Every two years, the Presidents CupTM gathers 24 elite players. A team from the United States competes against one drawn from the rest of the world, excluding Europe. Conducted by the PGA TOUR®, the format is modelled on the Ryder Cup, with the teams of 12 going head to head under match-play conditions. With no prize money awarded, the world's finest golfers play for the camaraderie and good of the team.

The Presidents Cup
The Solheim Cup and Rolex

The Solheim Cup

World Class Events

Inaugurated in 1990, the Solheim Cup is the foremost team event in women’s golf. Team Europe and Team USA face off in a contest that follows the same format as the Ryder Cup for men. Only the best American and European golfers take part in this biennial tournament, with teams comprised of 12 players. It takes three days of play and 28 matches in total to determine the winning team. Rolex has been a proud sponsor of the Solheim Cup since 1994.

Rolex Series

World Class Events

Presenting the Rolex Series

The Rolex Series comprises the eight most prestigious golf tournaments on the European Tour’s International Schedule, starting with the 2019 HSBC Abu Dhabi Championship. The other events on the roster are the Dubai Duty Free Irish Open hosted by the Rory Foundation; the Aberdeen Asset Management Scottish Open; the BMW PGA Championship; the Italian Open; the Turkish Airlines Open; the Nedbank Golf Challenge; and the season-ending DP World Tour Championship in Dubai. This elite collection of events delivers the highest quality golf, played in the global spirit of the game. Rolex has been a partner of the European Tour for more than 20 years.

Women's golf

Rolex and golf

Rolex at the pinnacle of women’s golf

For more than 30 years, Rolex has been a partner of the LPGA, serving as its Official Timekeeper, including at the five women’s Majors. From the Solheim Cup, the premier team event, to the LPGA’s top awards and Tour players, the Swiss watch brand is a committed and enduring supporter of women’s golf.


Women’s Golf

Nestled between Lake Geneva and the French Alps, The Evian Championship course is as breathtakingly beautiful as it is challenging. Narrow fairways, dense rough and carefully designed greens make it the perfect stage for one of the leading showcases in women’s golf, the third Major of the season.

The Evian Championship and Rolex
Arnold Palmer, Jack Nicklaus, Gary Player


Rolex and golf

Arnold Palmer. Jack Nicklaus. Gary Player. Their faces are easy to recognise, their achievements legendary. Combined, they won an astounding 34 Majors. With thrilling play and sheer charisma, they brought their love of golf to millions and made the game what it is today. For more than 40 years, Rolex has been proud to be part of these illustrious careers.



Rolex and golf

Rolex’s enduring 50-year relationship with golf began in 1967 with Arnold Palmer, who was soon joined by Jack Nicklaus and Gary Player. The Big Three changed the face of golf forever. To term the three rivals would misstate their relationship. Fierce competitors on the course, their relationship was characterized by mutual admiration, support and respect. And above all, friendship.

Golf - Rolex Timeless Luxury Watches