The brand’s involvement in the sport is deep-rooted, dating back to 1967 and its seminal partnership with Arnold Palmer. It has since grown and flourished, permeating all levels of the sport, providing support for elite players, the main professional tours and governing bodies, as well as the finest events on the golfing calendar.
Tiger Woods has captivated the golfing world since winning the 1997 Masters Tournament in his first Major as a professional. More than 20 years later, he continues to thrill audiences with his peerless skills and dedication to his sport. At the 2019 Masters, Woods completed one of the most remarkable comebacks in the history of sport when, aged 43, he once again triumphed at Augusta National Golf Club to capture his fifth Masters title.
A 15th Major – his first in 11 years – spoke volumes for his resilience and perpetual quest for excellence even after injuries and personal setbacks had threatened to derail his career. Among his stellar achievements, Woods has been ranked World No. 1 for more weeks than any other golfer, and in winning the 2001 Masters, he became the only player to win four consecutive Majors, a feat known as the Tiger Slam.
A bastion of golfing prestige. As tradition demands, the annual Masters Tournament returns to the Augusta National Golf Club marking the start of the Major championships season. Rolex has been an International Partner of the Masters since 2008.
The USGA has conducted the annual U.S. Open Championship since 1895 and the U.S. Women’s Open Championships since 1953. These Major tournaments have produced some of golf’s signature moments, created by the game’s legendary players at iconic venues across the United States. As part of its long-term commitment to the sport, dating back more than half a century, Rolex has been Official Timekeeper of the U.S. Open since 1980 and of the U.S. Women’s Open since 2003.
Inaugurated in 1860, The Open is golf’s original championship. Rolex has been its Patron and Official Timekeeper for almost 40 years as part of its long-standing partnership with the ancient game. Steeped in history and tradition, this revered event is played on the United Kingdom’s finest links courses and attracts the widest international field of the four Majors. To lift the famous Claret Jug, the winner must tame the elements and overcome testing course conditions, playing with patience, precision and adaptability.
The New guard are following in the hallowed footsteps of the big Three, of Watson, Woods and Mickelson. Today’s pre-eminent golfers, they are men who perform with integrity, skill and ambition, enjoying success at the Majors and other elite tournaments worldwide but always respectful of the game’s time-honored traditions and sporting values.
Born in the 1980s and 1990s, these prodigious talents include Bryson DeChambeau, Rickie Fowler, Brooks Koepka, Hideki Matsuyama, Jon Rahm, Jordan Spieth and Justin Thomas. They are the Rolex New Guard, a new generation of elite golfers. Like The Big Three before them, they are asserting their authority on the sport and in doing so, inspiring future generations of athletes.
There can be little doubt what makes a Rolex Testimonee. These players share the Swiss watchmaker’s perpetual ambition for excellence and superior performance. Their number includes today’s established champions, athletes whose skill and application have earned them a place at the pinnacle of the professional game.
Rolex’s ties with the pinnacle of golf include partnerships with world-class events. From the World Golf Championships and the Rolex Series to the Players Championship and the US FedExCup Playoffs, these tournaments offer a range of challenges and new opportunities.
For more than 30 years, Rolex has been a partner of the LPGA, serving as its Official Timekeeper, including at the five women’s Majors. From the Solheim Cup, the premier team event, to the LPGA’s top awards and Tour players, the Swiss watch brand is a committed and enduring supporter of women’s golf.
The Evian Championship is one of the five women’s Majors and in 2019 celebrates its 25th anniversary. Its honour roll of past champions includes Rolex Testimonees Annika Sörenstam (2000, 2002), fellow Swede Anna Nordqvist (2017) and New Zealand’s Lydia Ko (2015). After achieving Major status in 2013 it was staged in September each year but has now switched to July when the beautiful yet challenging Evian Resort Golf Club course, nestled between Lake Geneva and the French Alps, is at its glorious best.
Arnold Palmer. Jack Nicklaus. Gary Player. Their faces are easy to recognise, their achievements legendary. Combined, they won an astounding 34 Majors. With thrilling play and sheer charisma, they brought their love of golf to millions and made the game what it is today. For more than 40 years, Rolex has been proud to be part of these illustrious careers.
Rolex’s enduring 50-year relationship with golf began in 1967 with Arnold Palmer, who was soon joined by Jack Nicklaus and Gary Player. The Big Three changed the face of golf forever. To term the three rivals would misstate their relationship. Fierce competitors on the course, their relationship was characterized by mutual admiration, support and respect. And above all, friendship.