The brand’s involvement in the sport is deep-rooted, dating back to 1967 and its seminal partnership with Arnold Palmer. It has since grown and flourished, permeating all levels of the sport, providing support for elite players, the main professional tours and governing bodies, as well as the finest events on the golfing calendar.
Tiger Woods has captivated the golfing world since winning the 1997 Masters Tournament in his first Major as a professional. More than 20 years later, the Rolex Testimonee continues to thrill audiences with his peerless skills and dedication to the ancient game. In 2019, he completed one of the most remarkable comebacks in the history of sport when, aged 43, he once again triumphed at Augusta National Golf Club to capture his fifth Masters title, bringing his Major tally to 15, second only to Jack Nicklaus. Among his stellar achievements, Woods has been ranked World No. 1 for more weeks than any other golfer, and in winning the 2001 Masters, he became the only player to win four consecutive Majors, a feat known as the Tiger Slam. He had showed signs of what was to come long before joining the professional ranks, winning a record three U.S. Amateur Championship titles by the age of 20. The American's perpetual quest for excellence has inspired millions of players and captivated the golfing world for almost a quarter of a century.
Held annually at the revered Augusta National Golf Club, the Masters Tournament is a bastion of golfing prestige. Rolex has supported this major since 1999 and became an International Partner in 2008. In 2020, the world’s attention turns to the storied course and its famed fairways in Georgia, USA, for a historic November Masters.
The USGA has conducted the annual U.S. Open Championship since 1895 and the U.S. Women’s Open Championships since 1953. These Major tournaments have produced some of golf’s signature moments, created by the game’s legendary players at iconic venues across the United States. As part of its long-term commitment to the sport, dating back more than half a century, Rolex has been Official Timekeeper of the U.S. Open since 1980 and of the U.S. Women’s Open since 2003.
Inaugurated in 1860, The Open is golf’s original championship. Rolex has been its Patron and Official Timekeeper for more than 40 years as part of its long-standing partnership with the ancient game. Steeped in history and tradition, this revered event is played on the United Kingdom’s finest links courses and attracts the widest international field of the four Majors. To lift the famous Claret Jug, the winner must tame the elements and overcome testing course conditions, playing with patience, precision and adaptability.
There can be little doubt what makes a Rolex Testimonee. These players and the Swiss watchmaker share a perpetual ambition for excellence and superior performance. Their number includes today’s established champions, athletes whose skill and application have earned them a place at the pinnacle of the professional game.
The Rolex New Guard are following in the hallowed footsteps of past golfing greats, from The Big Three – Arnold Palmer, Jack Nicklaus and Gary Player – to the likes of Tom Watson, Tiger Woods and Phil Mickelson. In their fledgling careers, these young Rolex Testimonees have already displayed the qualities needed to challenge for Major honours – skill, determination and respect for the sport’s rules and traditions – and to emulate the sterling feats of the legends who preceded them. Recent former members of the New Guard Justin Thomas, Rickie Fowler and Jordan Spieth have passed the torch on to a new and exciting group of young, up-and-coming players whom they have inspired.
Rolex’s ties at the pinnacle of golf include partnerships with world-class events. From the World Golf Championships and the Rolex Series, to the Players Championship and the FedExCup Playoffs, these tournaments offer perennial challenges and opportunities.
For more than 40 years, Rolex has been a partner of the Ladies Professional Golf Association (LPGA), serving as its Official Timekeeper, including at the five women’s Majors. From the Solheim Cup, the premier team event, to the LPGA’s top awards and Tour players, the brand is a committed and enduring supporter of women’s golf.
The Evian Championship is one of the five women’s Majors. Its honour roll of past champions includes Rolex Testimonees Annika Sörenstam (2000, 2002), her fellow Swede Anna Nordqvist (2017) and New Zealand’s Lydia Ko (2015). The tournament achieved Major status in 2013 and is staged at the beautiful yet challenging Evian Resort Golf Club course, nestled between Lake Geneva and the French Alps.
Arnold Palmer. Jack Nicklaus. Gary Player. Their faces are easy to recognize, their achievements legendary. Combined, they won 34 Majors. With thrilling play and boundless charisma, they brought their love of golf to millions and made the game what it is today. Rolex was ever-present on The Big Three’s incredible journey of high achievement and inspiration, having formed a seminal partnership in 1967 with Palmer, joined by his two great friends and rivals.
Rolex’s enduring relationship with golf dates back more than half a century. It began in 1967 with Arnold Palmer, joined by Jack Nicklaus and Gary Player. The Big Three changed the face of golf forever. To term the three mere rivals would be to misstate their relationship. Fierce competitors on the course, their relationship was characterized by mutual admiration, support and respect. And above all, friendship.