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The Rolex Way - Rolex Swiss Luxury Watches
There is no word for what Rolex does. "Innovation" can only begin to describe it. Read more about the Rolex Way on the Official Rolex Website.

The Rolex WAY

There is only a way

Look in all the dictionaries, there is no word for what we do. It's not ‘tradition’, though our craft is timeless. ‘Limitless’ is too limiting. ‘Enduring’ is not enduring enough. ‘Innovation’ can only begin to describe it. We sculpt, paint and explore. But explorers, sculptors and painters we are not. This is the only thing we make. The only thing we will ever make. There is no word for what we do. There's only a way. The Rolex Way.

The Rolex Way
ro • lex
  1. A way of doing things unlike any other.
  2. The way we make watches, the only thing we will ever make.
  3. ‘Precise’ is too imprecise for our attention to detail.
  4. ‘Tradition’ is too conventional for the innovation we undertake.
  5. We sculpt, paint and explore. But sculptors, painters and explorers we are not.
  6. There is no word for what we do.
  7. There is only a way.
  8. The Rolex Way.
Rolex's Unique Way

Watch The Videos

The Rolex Way

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Rolex-made in Switzerland
switz • er • land
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Tested
test • ed
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Sky-Dweller
sky • dwell • er
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Yacht-Master II
yacht • mas • ter • two
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GMT-Master II
g • m • t • mas • ter • two
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Deepsea
deep • sea
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Datejust
date • just
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Daytona
day • to • na
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Explorer
ex • plor • er
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Milgauss
mil • gauss
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Pearlmaster
pearl • mas • ter
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Day-Date
day • date
Rolex's Water Resistance

The Rolex Way

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