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New and genuine Rolex watches are exclusively sold by official Rolex retailers

With the necessary skills and know-how, they warrant the authenticity of your Rolex and ensure that your Rolex enjoys a five-year guarantee.

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Rolex Explorer II for adventurers

The Explorer II


Rolex presented the Oyster Perpetual Explorer II, dedicated to polar explorers, speleologists, and all those pushing the boundaries of exploration. The watch featured a distinctive 24-hour hand, an invaluable aid around the poles and beneath ground when you can't tell night from day.

Rolex Awards
for Enterprise


Rolex Watches History: 1971 - 1992
Discover the history of Rolex watches on the Official Website: the Explorer II, Rolex Awards for Enterprise, the Sea-Dweller 4000 and the Lady-Datejust Pearlmaster.
Rolex Sea-Dweller 4000 for ocean depths

Sea-Dweller 4000


Rolex launched the Sea-Dweller 4000, waterproof to a depth of 1,220 metres (4,000 feet).

Rolex's 904L Steel Watches

904L Steel


Rolex became the first watchmaking brand to pioneer the use of 904L for the cases of all its steel watches. Most commonly used in high‑technology and in the aerospace and chemical industries, its excellent anti-corrosion properties are comparable to those of precious metals and it offers a final polish of exceptional sheen.

The Pearlmaster


A new interpretation of the Lady-Datejust was launched,
the Pearlmaster.

Rolex's charming Pearlmaster
Rolex Yacht-Master for Sailing

The Yacht-Master


The year 1992 heralded the arrival of the Oyster Perpetual Yacht-Master. This new member of the Oyster family reinforced the ties between Rolex and the sailing world.

Rolex sponsors Yachting

Rolex & Yachting


Rolex is the proud sponsor of some of the world’s most renowned offshore races.

The story continues...