Browser update required

Welcome to In order to provide you with the best possible experience, requires an up-to-date browser. Please use a newer browser to explore our site.

New and genuine Rolex watches are exclusively sold by official Rolex retailers

With the necessary skills and know-how, they warrant the authenticity of your Rolex and ensure that your Rolex enjoys a five-year guarantee.

Follow Rolex on WeChat by scanning the QR code.
Rolex's Founder, Hans Wilsdorf

Hans Wilsdorf


Rolex Name Idea Inspiration

Genius in
five letters


Rolex's Name Origin

The Quest
for Chronometric Precision


Rolex first concentrated on the quality of the movements. The relentless quest for chronometric precision rapidly led to success. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne.

Rolex's Chronometric Precision Certificate
Rolex's Class A Precision Certificate

The Quest
for Chronometric Precision


Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision.



Rolex moved to Geneva, a city renowned internationally for watchmaking. Montres Rolex S.A. was registered in Geneva in 1920.

Rolex's origins in Geneva

The story continues...