Browser update required

Welcome to rolex.com. In order to provide you with the best possible experience, rolex.com requires an up-to-date browser. Please use a newer browser to explore our site.

Official retailer
Follow Rolex on WeChat by scanning the QR code.
Rolex Care Buying a Rolex

Rolex Official Retailers

Trying on a Rolex

New and genuine Rolex watches are exclusively sold by official Rolex Retailers. With the necessary skills and know-how, they warrant the authenticity of your Rolex and ensure that it enjoys a five-year international guarantee. The network of Official Rolex Retailers covers more than 100 countries around the world.

Experiencing a Rolex

Experiencing a Rolex

Trying on a Rolex

At Rolex we are proud of our work and we believe that nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex. With the necessary knowledge, skills and technical know-how, official Rolex retailers are best suited to guide you through the range of available models, advise you on all the technical aspects of our watches and help you make the choice that will last a lifetime.

Buying a Rolex - ${STORE_NAME}, ${STORE_CITY}, ${STORE_COUNTRY}

Uncompromising Quality

Trying on a Rolex

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict our production capacity and, at times, the demand for our watches outpaces this capacity. Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Official Rolex Retailers can provide information on the availability of Rolex watches.

Rolex Watch Box in Leather

Presentation Box

At the moment of purchase

Every Rolex is delivered in a beautiful presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important to us, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Fitting the watch to your wrist

At the moment of purchase

Official Rolex Retailers have the expertise and tools in-store in order to adjust the bracelet or strap of your watch to the perfect size and to maximize your comfort. On metal bracelets, they will be able to add or remove any links as necessary and will place any excess links in your presentation box.

Fitting a Rolex Pearlmaster Watch
Rolex Warranty Card

Five Year Guarantee

At the moment of purchase

Only your Official Rolex Retailer can place a guarantee card inside the box that certifies your watch’s authenticity. All new Rolex watches have an international 5-year guarantee, issued by Rolex itself, that will be completed and dated by your Official Rolex Retailer at the time of purchase and registered with Rolex.

Rolex Perpetual Watch Rotor

Powered By You

A living "heartbeat"

The “heart” of a Rolex, its movement, is powered by you:  as you move your wrist throughout your day, the Perpetual rotor inside the watch gently swings, transferring energy to the mainspring of the watch, providing a constant and stable power source that regulates the timepiece.

Tuned to You

A living “heartbeat”

At Rolex, the precision of our watches is highly important to us. To guarantee their performance in everyday life, we subject all of our watches to a series of exceptionally rigorous tests after they are manufactured and with every full service. Over time, the accuracy of your Rolex watch can be impacted by your lifestyle. At any given moment, our watchmakers can perform tests to ensure that your watch still meets Rolex’s standards and, if necessary, carry out recalibrations. To benefit from this service, simply entrust your watch to an Official Retailer or one of our Affiliates.

Caring for your Rolex

Caring for your Rolex

A Rolex lasts a Lifetime

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

Rolex Services