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Rolex and motor sports

The BLOODHOUND Project is preparing to break the World Land Speed Record in 2016 with a jet and rocket-powered supersonic car capable of achieving the astonishing speed of 1,000 mph (1,609 km/h). Actively supported by Rolex, this high-technology project is driven by an educational challenge: to stimulate interest in science and engineering around the globe, in the same manner as space exploration and other technological feats inspired a whole new generation of scientists and technicians.


Shaped to defy extreme aerodynamic forces at 1,000 mph (1,609 km/h), BLOODHOUND SSC’s slender body is almost 14 metres long with two front wheels within the body and two rear wheels mounted externally within wheel fairings. This pioneering blend of car and aircraft technology weighs nearly 8 tonnes fully fuelled, and harnesses the power of three engines – jet, rocket and internal combustion – that produce more than 135,000 horsepower – the equivalent of 180 Formula 1® racing cars. Cutting-edge technologies and materials were deployed in its design and manufacturing.


Bloodhound SSC
Rolex and Andy Green

Andy Green

The Spirit of Endeavour

BLOODHOUND SSC’s driver Andy Green is the current holder of the World Land Speed Record and the first and only person to drive at supersonic speed. His first-class honours degree in Mathematics from Oxford University is just one sign of the taste for precision and excellence that turned this experienced jet pilot into the fastest man on earth.





Malcolm Campbell

The fastest men on earth

Rolex and motor sports

Rolex’s passion for speed stretches back to the 1930s when the brand was associated with Britain’s Sir Malcolm Campbell, nine-times World Land Speed Record holder and the first man to break the symbolic 300 mph (483 km/h) barrier, at the wheel of his speedster, Bluebird. This fervour was fuelled by a pioneering heritage of speed racing and record‑breaking, and has turned into an exploration of the frontiers of technology as BLOODHOUND SSC prepares to challenge the 1,000 mph (1,609 km/h) barrier.

The two fastest men on land are leading the BLOODHOUND Project: Richard Noble, Project Director and former record holder, and Andy Green, the driver, current record holder and the first person to drive at supersonic speed. Between them, they have held the World Land Speed Record for over 30 years.

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Supersonic car

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