This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by, in order to ease your navigation and remember your settings.

You will find below the list of the first party cookies used on

  • Cookie name / CSRF-TOKEN
    Duration / Session
    Description / Technical cookie preventing Cross-Site-Request-Forgery attacks.

  • Cookie name / rlx-language
    Duration / 1 year
    Description / Remembers language selection made by the user on the language drop-down menu.

  • Cookie name / GeolocationInitialized
    Duration / 1 hour
    Technical cookie to store user’s country.

  • Cookie name / JSESSIONID
    Duration / Session cookie
    Description / Technical cookie to store the user’s session.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you with the best possible online experience tailored to your needs

Analytics tools

Adobe Analytics:

This solution helps Rolex understanding how people are using ; for example they help collecting information on which web page visitors go, how long they stay or if they come back. Data collected remains anonymous.


  • Cookie name / s_cc
    Duration / Session cookie
    Description / The cookie is set and read by the Javascript code to determine if cookies are enabled.

  • Cookie name / s_dayssincelastvisit
    Duration / 3 years
    Description / Determines the number of days since a user last visited the site.

  • Cookie name / s_fid
    Duration / 5 years
    Description / Fallback unique visitor ID time/date stamp

  • Cookie name / s_nr
    Duration / 30 days
    Description / Determines wether a visitor is a new visitor or a repeat visitor

  • Cookie name / s_vi
    Duration /2 years
    Description / Unique visitor ID time/date stamp


ContentSquare is a solution which aggregates usage and frequency data so as to improve user experience. Statistics created are anonymous.


  • Cookie name / _cs_id
    Duration / 13 months
    Description / This cookie contains ContentSquare’s user identifier

  • Cookie name / _cs_s
    Duration / 30 minutes
    Description / This cookie contains the number of pageviews within the running session for ContentSquare Solution

  • Cookie name / _cs_vars
    Duration / session
    Description / This cookie is used by ContentSquare to record custom variables

  • Cookie name / _cs_ex
    Duration / 30 days
    Description / This cookies is used by ContentSquare to exclude some visitors from the collection

  • Cookie name / _cs_c
    Duration / 10 years
    Description / This cookies is used by ContentSquare to save the user consent to be tracked

  • Cookie name / _cs_optout
    Duration / 3 years
    Description / This cookies is used by ContentSquare to exclude some visitors from the collection


New Relic:
This platform helps Rolex monitoring page load performances across all users.


  • Cookie name / JSESSIONID
    Duration / Session
    Description / This is used by New Relic to monitor Session counts for an application

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