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ANNIKA SÖRENSTAM

Every Rolex Tells a Story

Annika Sörenstam is the most successful female golfer of all time. With 89 international tournament wins and 10 major titles to her name, she has set the bar high for generations to come. Sörenstam is a living example of an almost unbeatable sport's star, a mental and physical force of nature – and the owner of two Rolex watches that tell the story of her 20-year journey to the top.

Rolex and Annika Sörenstam - Every Rolex Tells a Story
Discover Annika Sörenstam's story with Rolex. The most successful female golfer and Rolex ambassador talks about the meaning of wearing her Rolex, a Datejust.

“To become a champion, there are different recipes out there. I think, number one, you have to be true to yourself.”

I’m not really sure why I had some success early on in my career, I wasn’t necessarily the tallest, the strongest, the fastest. To become a champion, there are different recipes out there. I think, number one, you have to be true to yourself. Number two is to enjoy what you do. Number three, hard work. Like my dad told me a long time ago, there are no shortcuts to success. The most beautiful thing that golf has taught me is to be patient. You might have one good hole, but in golf we play 18 holes! To be good at something takes time and you have to always explore and find different ways to elevate your skills. Golf is not just physical, it’s mental also — you have to believe in yourself, you have to trust yourself.


In 1994, I was Rolex Rookie of the Year on the LPGA, and it feels so close, as if it happened yesterday. It was in that year that I realized that I made the right decision to turn professional. Finally here I was on the biggest stage, the biggest tour in the world for women. There’s no doubt that it’s very prestigious. If you look at previous Rolex Rookie of the Year winners, they all had super careers, Nancy Lopez, Pat Bradley…many big names have been there. It wasn’t until 1995 that I really had my breakthrough year, winning tournaments and becoming Rolex Player of the Year, but you always have to have a year like that [1994] to set up for the next.


It was also then that I actually got to pick a Datejust. I had never really seen one other than in magazines, my parents never had one, so it was very special. I still have it today,

Annika Sorenstam's Rolex watch

I was proud to put on my first Rolex ever as it planted a seed for the future. And it’s been a great partnership, it kick-started my career. That was the beginning of not just the watch itself but the memories and the partnership, the experiences. I realized that you can’t hurry experience, that you can’t buy experience, that you just have to live experience.


I bought myself another Datejust exactly 20 years after getting my first one. If it would have had a passport, it would have a lot of stamps in it.

I had it engraved on the back: “With Rolex 20 years”. It really summarizes my whole career in a way, starting with the Rookie of the Year and  moving up to Player of the Year and then certainly my victories, and my Hall of Fame induction.

“I bought myself another Datejust exactly 20 years after getting my first one. If it would have had a passport, it would have a lot of stamps in it.”

It reminds me of the career I had more than I ever thought I could. I think it’s the memories that come to my mind, the journey along the way, and the support.

Stories to Inspire

Annika Sörenstam

She overcame her fear of the spotlight to become one of the most accomplished players in golfing history. Her indomitable playing style brought her 89 professional victories, including 10 Major Championships and an appearance on the men’s PGA Tour.

Rolex and Annika Sörenstam - Every Rolex Tells a Story
Discover Annika Sörenstam's story with Rolex. The most successful female golfer and Rolex ambassador talks about the meaning of wearing her Rolex, a Datejust.

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They refuse limitations. Defy tradition. Embrace new challenges. And inspire the world with their extraordinary achievements.

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