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Rolex and the Arts
Rolex's contribution to culture

Rolex and the arts

World of Rolex

Since its inception at the beginning of the 20th century, Rolex has always encouraged individual excellence and the pursuit of perfection. Rolex makes a unique and lasting contribution to culture around the world.

The Vienna Philharmonic Orchestra


Rolex and the Arts

For more than 70 years, the annual New Year’s Concert of the Vienna Philharmonic, performed on the morning of 1 January, has mesmerized audiences with its sheer beauty and brilliance. Today, this musical symbol of hope and renewal to begin the year is broadcast live from Vienna’s Musikverein to millions of people in over 90 countries. Since 2009 Rolex has been an exclusive partner of this prestigious orchestra, and the Exclusive Sponsor of the New Year’s Concert.

Rolex at Royal Opera House
Salzburg Festival


Rolex and the Arts

The Salzburg Festival - founded in 1920 - has established itself as one of the most prestigious of its kind, an event where the performing arts combine with leisure to create a unique experience. Its broad artistic programme brings together the world’s best conductors, stage directors, singers, musicians, actors and orchestras for incomparable performances in opera, drama and concerts. Rolex is proud to be Main Sponsor of the Festival since 2012.

Whitsun Festival

Rolex and the Arts

The Salzburg Whitsun Festival features an impressive repertoire
of operas and concerts over the Whitsun week. This musical celebration
is led by world-famous mezzo-soprano Cecilia Bartoli, who has been
a Rolex Testimonee since 1994. Rolex is proud to be the Exclusive Sponsor of the Whitsun Festival as part of its long-standing commitment
to artistic development worldwide.

Rolex at Whitsun Festival
Rolex at Teatro alla Scala


Rolex and the Arts

Built in the late 18th century, during the golden age of opera, Teatro alla Scala remains the epicentre of the operatic world. Performances here continue to transcend history and time. Sitting far above in the loggione, the audience today remains high in passion and opinion. However, everyone is in agreement on one thing: there is no other opera house in the world with the magic and enchantment of La Scala.


Rolex and the Arts

Undeniable in sight and sound, it's where the world's greatest ballet, opera and orchestral performers bare their souls. Among them famed soprano Dame Kiri Te Kanawa, a Rolex Testimonee since 1976. Majestic. Inspiring. Every masterpiece performed there is a testament to art's past and future. It serves as the hallowed ground of culture. Beauty and elegance for more than 300 years, this grand stage is ready for its next encore.

Royal Opera House
Rolex at Paris' National Opera House

The Metropolitan Opera

Rolex and the Arts

The Metropolitan Opera, known as the Met, is one of the world’s leading cultural institutions. Located in the heart of New York City, it is a vibrant home for internationally renowned singers, conductors, composers, orchestra musicians, stage directors, designers, visual artists, choreographers and dancers. A performance at the Met – as mythical as it is historic –  is a true emblem of professional success, excellence and acclaim.

The Metropolitan Opera
Rolex at Paris' Palais Garnier

Opéra National de Paris

Rolex and the Arts

For three centuries, the Opéra has sought to blend tradition with modernity. France’s premier opera company is renowned for staging exceptional productions of the most demanding repertoire and of rarely heard works with the best artists. These original performances and the refined atmosphere attract hundreds of thousands of operagoers a year, and the Opéra National de Paris remains at the forefront of its art on the global stage.

Pearlmaster 39

The Oyster Perpetual

The Oyster Perpetual Pearlmaster is Rolex’s crowning jewellery watch.

Vienna Philharmonic Summer Night Concert

Summer Night Concert

Rolex and the Arts

Every year 100,000 people gather in the Palace and Gardens of Schönbrunn, Vienna, for the Vienna Philharmonic Orchestra’s greatly anticipated Summer Night Concert. This renowned open-air performance has been presented by Rolex annually since 2009. It marks the brand’s partnership with the Vienna Philharmonic, one of the world’s finest musical institutions, and its commitment to making classical music accessible to all.


Rolex and the Arts

“To rest is to rust.” That explains the arc of one man's career as it extends further into astonishing. Over 3,500 performances and the world's most inexhaustible tenor readies himself for something new.
Enduring passion. One of the greatest virtues of man.

Plácido Domingo
Dame Kiri Te Kanawa and Rolex

Dame Kiri Te Kanawa

Rolex and the Arts

Since her electrifying debut in 1971 as the Countess in a Royal Opera House production of Mozart’s Le Nozze di Figaro, Dame Kiri Te Kanawa has lent her voice to almost every major opera company around the world. In 1976, she became Rolex’s first cultural Testimonee, forming an instrumental alliance that has blossomed into a long-standing partnership focused on nurturing gifted youth. Her majestic voice and generous spirit contribute to her legendary status within the enchanting arena of operatic arts.

Gustavo Dudamel


Rolex and the Arts

Venezuelan sensation Gustavo Dudamel is one of the best known and most charismatic conductors of his generation. Born in 1981, a violinist by training, he has been the Los Angeles Philharmonic's music director since late 2009 as well as the director of El Sistema’s Simón Bolívar Youth Orchestra of Venezuela, comprised of over 200 young musicians aged between 18 and 28. His effervescent enthusiasm and commitment to fostering musical development in youth contribute to his international success.


Rolex and the Arts

A voice like silk. A presence to match. Revered Grammy winner. Inspired by the greats, he keeps the past beautifully present.

Michael Bublé
Rolex and the beautiful Paris Opera
Yuja Wang and Rolex


Rolex and the Arts

The technique of a master. The imagination of a genius. And a world tour by the age of 16. All 88 keys and a depth of talent that extends beyond them.

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